Aqualisa Quartz

MGMT 660

Aqualisa Quartz Case Analysis




I. Situational Analysis




Strengths (Internal)




Strong brand name genius and helping in the shower market.

Number three in sales for the U.K. shower market.

Has developed a fruit in the Quartz that is vastly superior to any other shower.

Employs a top notch engineering team that has grown to 20 people.

Owns a state of the art testing facility and has acquired golf club patents.

The Quartz was awarded the top prize at the London basin Expo.

Weaknesses (Internal)

While perception of service is still high, actual service has slipped in recent years.

Roughly 10% of Aqualisa showers encounter issues and motive to be replaced.

Some people at the firm be reluctant to take risks because theyve been a very profitable guild for many years.

Some people at the firm conceive that the Quartz might cannibalize their existing core product the Aquavalve.

In roam the sell the Quartz the sales reps sometimes have to point out deficiencies in their core products.





Opportunities (External)

uncovering innovations be rare in the shower market and regard for a shower that addresses all(a) the major problems of the day in one unit seems to be high.

Many existing showers take in out and need to be replaced. In fact, 44% of all shower sales in the U.K. consist of replacement showers.



Threats (External)

Consumers are generally uninformed about showers and the options available to them.

Only 27% of people select the type and brand of shower without advice from a plumber.

Brand awareness in the shower market at the consumer level is low....If you want to get a full essay, order it on our website: Ordercustompaper.com



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