that it is a stable and mature harvesting and it does not need that heavy investments for product development by Apple Inc. This stream of cash flow is essential for providing cashfor Question mark products.
Question Mark
I have placed macintosh Os Xs and mackintosh parcel in Question mark sept, there is a possibilityto capture further commercialise share if provided with funds for product development andinnovation, differently they will fall back in to Dog catogry.Apple has a comparatively lower market share in both market segments and there are further opportunities available as thegrowth rate is quite high. Apple enjoys 31.7% market share for Mac Os X and 0.09% relativemarket share while for Mac Software the growth rate is 32% and relative market share is0.01%.These lower percentages may suggest that Apple should pay direction on developmentof its other products and should divest from Computer market completely.
But market synergies exist between Apples computer business and its other product lines, sodivesting from computers might affect adversely for its other products. So all decision of such kind should be made after(prenominal) careful thinking and keeping these factors in to account.
Dogs
Apples Macs could be considered underdog category as Apple is not a market loss leader inthis market segment and does not enjoys majority percentage of pertinent market share andthere are few chances of capturing further market share even further investment in productdevelopment is done.If you hope to get a full essay, order it on our website: Ordercustompaper.com
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