Statistical analysis by michael cummins Essay Example | Topics and Well Written Essays - 1000 words

Statistical analysis by michael cummins - Essay Exampleested whether there be operative differences among the overall art satisfaction of three departments, namely, Human Resources, Information Technology, and Administration. The results demonstrate that there is no profound difference among the three categories (F=1.74, p.05). This means that they have more or less equal levels of overall job satisfaction.When tested by position, the results indicate that there is a significant difference among the two groups of full-timers and part-timers, with part-timers compliant a higher overall satisfaction level (t=2.34, p.05). This means that the three groups have more or less equal levels of overall job satisfaction.Gender. The results for gender that indicate no significant difference between the two gender groups are not supported by literature. The review of literature suggests that men are more satisfied at the workplace than women, mainly because of unequal treatment in the workp lace. However, with work conditions beingness equal, women tend to be more satisfied at work than their male colleagues (www.coe.iup.edu).Age. A review of the germane(predicate) literature shows that most of the get along with-job satisfaction studies have concluded that there is some association between employee age and job satisfaction. Gibson and Klein (1970) have demonstrated an increase in satisfaction with age over all upgrade levels in their sample. They discussed the age-satisfaction relationship in terms of changing needs, a mellowing process, and dynamic cognitive structures related to age. Siassi et al. (1975) presented higher levels of job satisfaction in workers over 40 than in those under 40, regardless of the

Lecture Analysis & Plan Essay Example | Topics and Well Written Essays - 2500 words

Lecture Analysis & Plan - Essay ExampleAdded to that, while some of the students agree a health and life knowledges background, obtained from courses taken at the university or high school, or so half of the students had non. To nevertheless complicate matters, there are quite a few non-native speakers in the group numbering approximately nine. The implications of the aforementioned group characteristics are pertinent to lecture delivery and subsequent group absorption/assimilation, insofar as it kernel that some students hold up a pre-existing understanding of the material, while others do not, proficient as some pass on find the linguistic comprehension of the lecture quite challenging, while others will not. As for the lectures themselves, they are delivered in a large group lecture room in the science building. The lecture room is fitted with a number of technical visual aides.The diversity which characterizes this particular group means that group members have differen t nurture styles and will respond best to particular teaching approaches. It is, accordingly, contingent upon(p) upon the lecturer to vary his learning style as a strategy for reaching out to the auditory sense and facilitating their understanding of lecture content.Some students are not cognizant of the university-level learning skills they need to develop, such as recognition of key lecture points, note-taking, critical thinking, and independent learning, such as which requires that they pursue independent learning and reading on lecture topics (Leonard, 2002).Conduct mini evaluation of lecture at the end so the lecturer will get an idea of how the students felt about the teaching/learning experience (these ideas have been produced from the authors own experience as a student & clinical teacher).Pace lectures so as not to cram too very much information in too short a time, culminating in much of that information simply passing students by. In other words, try to teach less, so students learn more than (Bligh, 2000, p. 216).Remind

A World of Art Essay Example | Topics and Well Written Essays - 1250 words

A World of Art - examine Example2). On the other hand, there were complaints about the materials used to build it because it clashed with the leafy vegetable. They viewed the metals as being an inquisitive violation of the natural landscape (Sayre, 2007, p. 2). Not only did the blindwork symbolize emotions of the public, but it also encapsulated the park because its name The Gates goes along with the original creators of the park who envisi iodind gates at every appropriate (Sayre, 2007, p. 3). The point of these eccentrics is to show how an cheatist whitethorn intend for their artwork to be received in unitary way since it is how they see it, but it is not. Every artist, every individual differs from one another and he or she absorbs, views, creates the world in his or her unique point-of-view. There are as many meanings in art as there are a variety of personalities and beliefs in people. 2. Abstract, or nonobjective, artwork is delineate as a nonrealistic illustration that does not portray an established, familiar part of the universe like person, place or thing. In order to classify it, it has to be viewed in terms of brush strokes, color, etc. For example, Westerners find it leaden to assign Erna Motnas painting to landscape because it is abstract (Sayre, 2007, p. 8). Representational, or realistic, in terms of art is defined as describing a work of art that is a universally recognizable dictation by everyone. An example of this would be an illustration of the Empire State Building. Everyone understands this to be a famous part of New York metropolis just by viewing the artwork. The association between the art and a real landmark, person or thing is what makes it representational. Form and contents meaning can be described as a vital definition of the term art. Form is an element of art, the rules of goal and even items, or tools, an artist uses. It takes on a physical form. Content differs from this in that it is an idea, or expression by the ar tist. Both function as two parts, or halves of art. An example of this is Malevichs painting (Sayre, 2007, p. 11). The term ethnocentric, or ethnocentrism, revolves around the belief that ones own culture is superior to all others, and this pertains to art in that the artist creates an illustration with the intention of portraying his or her own culture in the best possible light. It is also about how varied cultures possess different visual conventions and do not easily understand each others conventions (Sayre, 2007, p. 28). Iconography is the science of determining, classifying and understanding specific factors or themes in a piece of visual art. It maintains the artworks original meaning rather than it be reaffirmed by current society because current society may not understand the reasoning behind specific elements in the artwork. Iconography studies the visual or symbolic images in the time it was created like in Jan van Eycks painting The Marriage of Giovanni Arnolfini and G iovanna Cenami (Sayre, 2007, p. 31). Photorealism evolved from American project Art and it can be defined as art that has been reproduced to mimic photography, or the way a camera captures images. Art by Chuck Close pertains to photorealism. Surrealism was an artistic movement that means using art to portray an expression of the unconscious mind. Surrealism is a style of art in which the reality of the dream, or the subconscious mind mind, is seen as more

HISTORY OF ROCK & ROLL FINAL EXAM Essay Example | Topics and Well Written Essays - 1250 words

HISTORY OF ROCK & ROLL FINAL EXAM - analyze ExampleAccording to him, swing and roll lacked that.Micks assertion were reiterated by several judder and roll artists such as Lenny Kravitz, Swedish band- the Hellacopters, just to mention, but a few. There sentiments seemed to be a premonition of what was to come decades later. This is ascribed to the fact that fifty years down the line rock and roll is no more (Topping). It has slowly died and is soon being forgotten. In the year 2010, the number of rock music show in the chart fell to its lowest level in fifty years. This happened when only three songs managed to emerge in the top one hundred best-selling hits in the United Kingdom. Additionally, the percentage of rock tracks plummeted from a sickening thirteen percent in 2009 to a terminal three percent in 2010. This was flair far behind R n B/hip hop at forty cardinal percent, pop at forty percent and dance at ten percent, according to Music Week. over time, rock had competed relatively with pop music in the singles chart. According to Music Week, in 2008, rock music accounted for twenty seven of the one hundred best-selling singles however, the number declined to three in 2010 (Topping).It is most likely that we are coming to an end of rock and roll. It is as if we have reached the limit of what bass, drums, keyboards, guitars and vocals crowd out create thus, music is slowly moving back to where it came from (being recycled). A post-modernism school of thought in the modern culture suggests that recent cultures are cannibalizing the past, and there is nothing new anymore everything is same, but given a different look. Have a look at movies Sequels, remakes, films and prequels based on TV shows (Topping). It is also a fact that the modern music appears stuck in the yesteryear groove since there are no scenes or movements coming from anti-establishment ideology. Rock and roll history is rebellions history. For instance, stories such as Elvis, King

How convincing is Durkheim's arguement that organic solidarity is a Essay

How convincing is Durkheims arguement that organic solidarity is a normal development of the segmentation of labour in society - Essay ExampleAccording to Durkheim, certain social facts such as family norms, formal equitys and regulations exercise a form of coercive power on the members of a society, and these exist sever everyy from its members (Martin & McIntyre 1994, p.433). Presented as thus, these social facts ar a part of society which are functional but objectively self-existent within a society.In The Division of moil, Durkheim explored the way in which a society shifts from its more antediluvian state to a modern society through the content of its moral rules and stances, and also through the solidarity of its nature. In relation to the former shift, he expressed law as an assurance of a societys fundamental values, as the moral values attached to idiosyncratics by individuals borne of human dignity. He assigned law the unifying value of society, calling it a glorifica tionof the individual in generalsympathy for all that is human (Individualism and the Intellectuals 1889, p.273). As a form of coercive power in society, law depicts society as a moral unit, and we feel the force of this coercive power when we deviate from it. This is not to say that we are constantly aware of the coercive power within society through the sharing of similar beliefs and goals, we as individuals are able to create the impression that such collective beliefs are our own. Yet how can the members of a society co-exist with a set of moral values which are not a sum of its members individual values? It is as though Durkheim describes us a blank slates, upon which our entering into society is drawn a set of moral values by this separate entity does this not undermine any autonomy that we could be possessed of as individuals? Just because moral rules are obligatory does not mean that they are not a creation of the collective values and beliefs of its individuals. How can i t be a collective common conscience, (Division of Labour in Society 1893,

Personal world views Essay Example | Topics and Well Written Essays - 1000 words

Personal world views - Essay ExampleIn so doing, pursual obligate themselves to follow specific tenets as dictated by the religion. Following these tenets requires dedication and sacrifice. Spiritual population are loyal to the religious beliefs and follow them without questions about their reality. Spirituality is related to other terms such(prenominal) as pluralism, scientism, and postmodernism.Pluralism is a concept that denotes that there is no absolute truth in one fall of thought. Essentially, pluralism implies that no worldview is enough to describe solely all the views of the people. In this regard, pluralism requires that every view be taken into consideration. Pluralism is common in government and religion. In religion, pluralism has it that no religion is taken as perfect or the sole source of truth. It should be understood that other beliefs whitethorn also contain some truths that may not be accurate in other beliefs. Thus, individual ghostlyity defines what is tru e or not.Scientism is a belief that human beings can find answers to all life questions through scientific research. Scientism asserts that there is no supreme being that can offer real solutions that can be turn out. This worldview eliminates the religious or spiritual beliefs since they are not concrete or backed by licence. It is upon research that points can be proven or disqualified. Scientism is more related to the concept of postmodernism as discussed below.Postmodernism is a concept that critiques the existing culture, believe and evidence systems. Postmodernism viewpoints are that human beings are not capable of making assertions regarding their origin or fate (Fukuyama et. al, 2014). The postmodern worldview disregards spirituality. In addition, the worldview stipulates that humans have locked themselves in a cage of beliefs and culture that may not be true or beneficial.The spirituality concept defines how people perceive the world around them and how they solve the si dereal day to

All About My Mother (Pedro Almodovar, 1999) and The Idiots (Lars Von Essay

either About My Mother (Pedro Almodovar, 1999) and The Idiots (Lars Von Trier, 1998). Comp be and contrast how these two movies rep - Essay ExampleA film toilette draw what are the morals of the country and what is going on at the moment, and what cultural issues are being addressed by the common public of that nation. As Mohandas Gandhi has said A nations culture resides in the hearts and the soul of its people (Wederspahn 32). Film is an appropriate medium to portray culture of a nation. both movies from the European region have been chosen to be compared about how art can depict a nations culture, identity and past. First movie All About My Mother (1999) revolves around the norms of Spain where as the second one The Idiots (1998) revolves around the regions of Denmark and Scandinavia. As it is very important to frontmost summarize the whole diagram on which the two movies are based upon, a brief summary to give outher with points that have been highlighted in these movies. All About My Mother (Pedro Almodovar, 1999) Summary The main actors in this film are Cecelia Roth and Penelope Cruz. The business relationship starts with a woman named Manuela i.e. Cecelia Roth, who is a single parent and a medical transplant coordinator, taking tending of his son who is 17 years old named Esteban. She takes him to attend a stage performance on A Streetcar Named Desire. When the show ended Esbteban expressed the desire to meet his favorite actress, Huma Rojo, so that he could get her autograph, but as he was going towards his favorite actress a terrible accident happens, Esteban gets hit by a car and is killed, this was the most devastating point of Manuelas life. In bereavement, for placing her life back in order, Manuela wanted to do certain things which she should have done a long time ago, in which the first thing that she includes is a journey to Barcelona to enlighten the boys unknowing father about the loss. Later the father, named Lola, was found to be an HIV-positive transvestite. As the story unfolds it is also shown that Manuela runs into an old acquaintance called Agrado, a transsexual who was unexpectedly appoint as Huma Rojos personal assistant the star Esteban had always admired and helps administer her co-actor and lover Nina. Manuela also happened to meet Sister maria, a young nun role performed by Penelope Cruz in the movie, who workings in a nonprofit organization, that helps battered prostitutes, and intends to visit El Salvador, but soon discovers that she is pregnant. Sister Maria came to know that she has also been contaminated with AIDS Cecilia makes a decision to help the nun by let her stay in her home. Points About national identity and national past The points which have been highlighted in this movie, that depict the nature of the past and identity of Spain, are as follows (smith 28-30) anti-government strikes the celebration of democracy the spread of AIDS Manuelas journey in search of herself identifies a g reat number of things which can be also identify as the national marks of Spain and at the deterritorialized frontier of national identity and sexuality. Manuela finds that a transvestite can bring a lot of things together because he is neither from here nor from anywhere else, he is individual in between and could help things to reconnect, especially the masculine and feminine sense together. Here, the best

Supreme Court of the US Essay Example | Topics and Well Written Essays - 500 words

Supreme Court of the US - Essay ExampleIt is evident from the very outset that the small, tranquil city of Intrusion is indeed, in a pronounce of panic a state of affairs that the state is, in fact, responsible for the protection of life. The suspicion that someone was selling methamphetamine il profoundly to the locals, more so to the underage teenagers and that and a popular life has been lost due to inappropriate use of the said chemical has been proved beyond doubt. I firm the legal principles that give the police department the right to protect life, people and their properties thereof. However, so must be done according to the constitution. In this very case, the state prosecutor advised the police department to talk with the local cell phone carrier about copy the phone of a suspect, Mr. Does, which was done, in effect, allowing the police to read text messages sent and received by Mr. Doe. In no time the police had evidence implicating Mr. Doe as a dealer and the local ization of the meth lab, leading to the accused being convicted and his meth lab being closed. This case requires the explicit legal based decision on whether the interception of Mr. Does text messages via a cloned phone was but an illogical search and seizure, exceeding the provisions of the Fourth Amendment. It is important to note that though individuals retirement is doubt fundamental in this case, the degree to which the principles of search and seizure, more so of crucial evidence, promotes legitimate incorporated interests must not be lost, for laws enjoyed by every citizen of this nation also carry certain responsibilities (Bond v the United States 539). Cell phones are important tools of communication, with criminal enterprises included in the same processes.

Personal organization and time management Essay Example | Topics and Well Written Essays - 500 words - 1

Personal organization and time management - Essay ExampleMatrix structure-this structure divides large number into two different categories, one category is by the specific task they perform and the other is by the team of intersection point they are working with. The major advantage of this structure is that productivity is increased and in equal manner the members have greater chances to be more than creative and innovative because the members are expected to take function for their work (G solelyoway,1921). This also allows managers and supervisors to make decisions easily to solve problems through interactions with the group. This is the most important element of all to me.Project-organizational structure-here, the members/workers are grouped together according to the number of staff required to produce a product or complete a task. Each significant task and the number of people it requires is put into friendship while using this structure to ensure that the right people a re selected to participate in a particular project.Expect the unexpected-be ready for anything. Most of the time, things do not go as planned referable to unavoidable circumstances, therefore it is important to always be ready for inconveniences (Forsyth, 2010). An example is in planning for activities by scheduling time for them. In most cases, lateness may occur due to unavoidable reasons. Therefore, allowing 15minutes earlier in the schedule will cover for any time lost.Avoid procrastination-this applies mostly to tasks that one does not like or tasks that are unpleasant. Instead of postponing them, it is important to do them as soon as possible so as to clear your schedule and make time for more important tasks (Limoncelli, 2009). Once you are done, it leaves you more energised to focus on the important ones. An example is when I did not feel like organising files for every athlete. I pushed the task for so long it ended up piling and I had to use a rotary of time to

Z302-summary 4 Article Example | Topics and Well Written Essays - 250 words

Z302-summary 4 - Article ExampleFor usage previous question lacks emphasis on tone-beginning of terminal integration and unlike mutation values. Their research even shows that similar methods of variation can not be implemented in different contexts and diversity management needs to be conducted in accordance to the context of the organization. They state that different organization has different cultures and operations and diversity management should be conducted while given emphasis to these elements. Their research even proposes that the come near of diversity management can help in identifying the nature of the effect of diversity on proceeding of different organizations. The research states that an organization can adopt a diversity management approach only when they need to change their approach with changes in the environment and when organizations experience change they need to change their approach of diversity management. Lastly the research even provides insight to different stake holders such as researchers on how organization can alter their diversity management approach to attain effective and efficient programs of diversity management.Olsen, J.E, and L.L Martins. Understanding organisational Diversity Management Programs a Theoretical Framework and Directions for Future Research. Journal of Organizational Behavior. 33.8 (2012) 1168-1187.

Entrepreneurship and Small business ( MARKETING) Essay

Entrepreneurship and Small profession ( MARKETING) - Essay ExampleThis marketing environment whoremaster work to the advantage of the firm as well as become a real nuisance, more so when the economy is not that encouraging boosting trade ties amongst stakeholders, different organizations and so on and so forth. The corporate strategy plays a significant role at building a bridge between the companys inner policies and the undertakings it has with the various stakeholders, who could be from the external marketing settings. (Korzeniowski, 2001)One should believe a small business is mostly at the mercy of the soul who is responsible for run it. This small business is usually short of any expectations that the business fraternity might have of the same. The owner is the sole person who is responsible for funding the business regime and thus has a major stake within the run stakes. A small business is dependent on all the actions taken by the person in-charge and without his heavy (a) input this business would not see success touching its feet. The small business requires strict perplexity on a proactive basis. This vigilance must come from the owner himself since he is the one who ordain eventually face the brunt of the actions that he undertakes. (Bridge, ONeill & Cromie, 2003) Also he must remain open to intellections from the bulk with whom he is conducting business as well as avoid litigation measures in order to exponentially increase on his returns and cutting down on his losses. Being vigilant would actually help him to function up his troops in the times to come and he would have a better idea of running the business within the due course of time.Funds are essential for the sound running of any small business. If the owner does not have sound funding mechanisms in place, he provide face a tough time when there is economic recession or when he has to get the salaries to his employed staff. A small business cannot afford lapse

Rule of Law Essay Example | Topics and Well Written Essays - 1500 words

Rule of jurisprudence - evidence ExampleThis, however, is by no means of recent vintage. In fact, the Rule of law has a long, mystifying and colorful history. Joseph Raz, one of the foremost legal thinkers of his time and a firm proponent of the Rule of Law in his seminal work The Rule of Law and its Virtue in 1977, may trace the root of his theory to generations upon generations of legal thinkers, all of whom have made unique contributions to the principle of the Rule of Law.Principles of scarceice and morals and virtue underlie much of the discussion on the Rule of Law. Illustrative of the wide range of ideas application program these principles is Plato and Machiavelli, albeit of different times. Platonic philosophy is hinged on moral virtue as practiced by just linguistic rules. Man served the State and hence, ethics and politics were the same. This is to be contradistinguished with Machiavellian principles, which states that the State should serve the people. That is its whole rationalness for being. Under Machiavellis conception, a ruler is justified in doing whatever wishings to be done to hold on the country, even if his actions may be deemed unjust. This is a complete opposite of the Platonic model which argues that a ruler may never be unjust. It is immoral and unethical, maintains Plato, for a ruler to rule solely by might. On his part, the great thinker Cicero maintains that at that place was no distinction between that which was morally good and what was useful to man. To mention from Cicero, Virtue is a habit of the mind, uniform with nature and moderation and reason. Rhetorical Invention (bk. II, sc. LIII) Much of this has been influenced by Platonic philosophy which is hinged on moral virtue as practiced by just rulers. As such, the concept of government and duty has underlain much of ancient law and has aided the people of the time in charting their messIndeed, the broadest theme in the current conception of the rule of law is that the government restricted by law. This is consistent with the idea of the Rule of Law propounded by A.V. Dicey in his book Introduction to the Study of Law of the Constitution (1885). Dicey posited the following propositions. Firstly, no man could be punished or lawfully interfered with by the authorities except for breaches of law. In other words, all government actions must be authorised by law. Secondly, no man is above the law and everyone, regardless of rank, is subject to the ordinary laws of the land. Thirdly, there is no need for a bill of rights because the general principle of the constitution is the result of judicial decisions determining the rights of the private person.Joseph Raz, on the other hand, espouses eight guiding principles for the rule of law. 1. All laws should be prospective, open and clear2. Laws should be comparatively stable3. The making of particular laws must be guided by open, stable, clear and general rules4. The emancipation of the judiciary m ust be guaranteed5. The principles of natural justice must be observed6. The courts should have check powers7. The courts should be easily accessible and8. The discretion of crime prevention agencies should not be allowed to pervert the law.Indeed, there is much that should be lauded with Raz principles of the law inasmuch as

Airport Passenger Process Mapping Coursework Example | Topics and Well Written Essays - 1500 words

Airport Passenger Process Mapping - Coursework ExampleDeveloping a across-the-board carrying out plans c every(prenominal)s for the involvement of every(prenominal) stakeholders responsible for the running of business ventures (Magali). The Dubai aerodrome has instituted its operation anxiety plans to accost the ever-changing intricacies as well as regulatory compliances of safety issues in the modern world. The Dubai airport handles millions of passengers all year round. For instance, in 2010, it handled close up to fifty million passengers. To manage the passengers the Dubai airport has instituted an operations focusing approach, which has integrated technology to manage both cargo and passengers (Dubai Airports). With numerous systems offering information, an operating system female genitalia be weighed down with information burden. Therefore, connecting and managing this data entails careful planning as well as a means of transforming the information into knowledge, which can lead to the smooth running of an airport (Rees). Security operational management With an array of operations platforms, all probable contributors to the general surety scheme, it can fastidiously become thought-provoking to manage security operations. The main aspect to overcome a security challenge in an airport setting like Dubai airport is in the initiation of a scalable response, which has the capacity to manage all elements of airport security from a central position. For instance, the Dubai airport consists of various terminals handling both domestic and international flight as well as cargo destined for the United Arabs Emirates and beyond (Emirates). At Dubai airport, systems that arouse airport security operations management are endless some of the most notable allow freight and baggage handling and screening, accessibility control, metal detectors, alongside video monitoring and surveillance. The security operations management of an airport has benefited a great d eal from visual surveillance. Integrated visual analytics in security operations has the capacity of recognizing unattended passengers load, irregular behavior activities, as well as irregular passengers and fomite blend. All these components enhance airport security rejoinders, particularity, if the number of visual streams to be monitored, is significant (Emirates). Passenger operations Dubai airport handles millions of passengers all year round. Therefore, to manage these passengers the emirate group has stepped up its operations to ensure the smooth flow of passengers in and out of Dubai. Since the majority of aircrafts traffic from Dubai airport is international, the three key passenger terminals in operation have been fitted with state-of-the-art immigration management amenities for worldwide travel (Dubai Airport Guide). The average one-year passenger growth rate at Dubai airport stands at eighteen percent. This growth parameter represents a likely passenger congestion scen ario at Dubai in future.

CE Marking Essay Example | Topics and Well Written Essays - 4750 words

CE Marking - Essay specimenWhenever in a conflict between any of the social responsibility and their responsibility to their employer they are rather clear about the strategy they should opt. The project too suggests a few guidelines to resolve any such conflict. Among various responsibilities of the technologists a few are to look into the EU Documentation and Standards, technical foul consultation, compliance testing, technical documentation, product registration, familiarity-internal self-certification process and many more.Then in that respect are various CE marking link issues, its objectives and the difficulties faced by the manufacturers in the process or due to any of the discrepancies. So, the project caters to alone the above mentioned issues as well as the role of engineers employed by the manufacturers in the whole procedure.CE Marking, alike known as CE mark, is a mandatory conformity mark to be put on the products which are placed on the single mart in Europe an Economic Area (EEA). The bond of the CE Marking on the product which is placed on the market or put into redevelopment means that the product meets all the necessary requirements of the relevant European Directives. ... A few examples of European Directives requiring CE Marking include toy safety, low-voltage equipment, machinery, terminal equipment and EM compatibility. And there are about 25 directives requiring CE Marking. If you are planning to export a product to one or more markets in any member states of EU or EEA then it becomes essential to apply for CE Marking of your products. CE Marking is a mandatory mark for most (around 70%) of the products sold on the EU market (totalling 28 countries.)1 it can be crucial to your success if the new product directives apply to your product and you also want to continue exporting it to the European market. It becomes actually necessary to seek the professional protagonist and advice to assist the manufacturers in conforming and acquiring the CE Marking.It is very essential for business and is a very swift and straightforward process if you seek genuine advice. It is very important to understand the amount of resources and the succession that companies spend on a product and to obtain a smooth approach for CE Marking. And if your company is outside the EU, the process becomes all the more challenging but the capable engineers can do the line well. And as the process is essential for business it is better to have knowledgeable engineers to do the job and to attend that your products comply with all basic requirements. They know well how to get the products CE marked understanding all the safety issues that are important to address.2Responsibility and Actions taken by Engineer for CE MarkingAs it is very crucial to acquire CE marking, it becomes necessary for the firms to seek the help of some consultancy or engineer to guide them to do so and to ensure that their product complies with all European Directi ves. For CE Marking there are

Associated Memorial Health Center Assignment Example | Topics and Well Written Essays - 1250 words

Associated Memorial Health Center - Assignment slipHR study and development responsibilities that address the problems in the case study includeAMHC HR should be involved in finding ways that will enable staff to enhance their career step-up and development. Therefore, this HR responsibility will assist in solving the retention issues especially turnover drift in the organization. Most of the retention issue arises due to the high turnover rate of current staffs in the AMHC.There is also poor communication between staff and supervisors in the organization and late process reviews and lack of promotional opportunities. These problems lead to high staff complaints. Therefore, AMHC should address the communication issues with proper bowed stringed instrumenting of both staff and supervisors. They need to be trained on the importance of the communication.HR managers should address the issues of exertion reviews immediately. Staff needs to be trained to enhance opportunities of ge tting promoted in the organization. Proper training through leadership and management programs give staff opportunities of being promoted.HR should design training and development programs that transpose the carriage of staffs towards patients. Some of the issues that can be addressed include inattentiveness to patients by staff, rude behavior towards patients and patients waiting for long without getting any assistance. This behavior can be changed and the only way is to train the staff importance of providing clinical services efficiently.

About photo Essay Example | Topics and Well Written Essays - 500 words - 1

About photo - Essay Example natural law officers have been quoting Section 44 of Terrorism Act 2000 when arresting photographers for photographing certain frequent places terming the act as being il heavy.However, this paper aims at making the readers know that the power of law enforcement officers to stop and search photographers doing public photographing was ruled illegal during the year 2010. Therefore, photographers have the right to take photographs of public places in which they have legal access to without being stopped, searched or arrested. Any jurisprudence officer attempting to search digital data possess by a photographer should have a search warrant1 (Krages, 2011, p. 212).According to Lewis (2010, p.2), during the year 2009 criminal opinion of a photographer named Robert Palmer cost the New York Police Department a total of $30 000. The keep down of money was paid to the victim as damages because he was convicted unlawfully. Moreover, During December 19th, 2009, a n amateur photographer was arrested in Lancashire Town for taking photos that were considered to be suspicious and triggering antisocial behavior by the police officers2 (Lewis, 2010, p. 5). The law enforcement officers questioned him under the anti-terrorism legislation and later arrested him. Nevertheless, during the year 2011, police officers arrested a photographer named Clint Fillinger for taking photos of a House exculpate Crime Scene3 (Potter, 2012, p.1).In response to the unlawful arrests of photographers, Mickey Osterreicher, a general counsel of the National rouse Photographers Association, says, police treat anyone with a camera as a suspect (Potter, 2012, p.3). Moreover, John Timoney, the former police chief in Philadelphia and Miami confessed that there have been increased tension between police officers and photographers that has led to the unlawful arrests and convictions (Potter, 2012, p.4).Police officers have continued to violate the rights of

The Development and Use of the Six Markets Model Essay Example for Free

The Development and Use of the Six Markets Model EssayIntroductionThe idea that business organisations pass on a tend of stakeholders other than sh atomic number 18holders is obvious. Yet stakeholder theory has not guided of importstream grocery storeing practice to either great ex 10t (Polonsky, 1995). To use the theory/practice distinction provided by Argyris and Schon (1978), it is a theory espoused origin onlyy to a greater extent(prenominal) than a theory practiced in action.Research by Freeman and Reed (1983) traced the origins of the stakeholder belief to the Stanford Research Institute. They suggest a SRI internal enumeration of 1963 is the earliest example of the terms usage. This document overwhelmd customers, share knowledgeers, employees, suppliers, lenders and society in its list of stakeholders. The stakeholder concept has attracted distribute open interest in the strategic direction belles-lettres, especially since the publication of an influential text (Freeman, 1984) that contained a deceptively simple but broad translation of stakeholders (p. 46), viz. . . . all of those groups and individuals that piece of tail affect, or are affected by, the accomplishment of organizational purpose.An authorised dialogue on stakeholder theory has emerged oer the past decade, especially in articles and contributions to the Academy of Management Review, beginning with a critique from Donaldson and Preston (1995) that argued that three associated strands of theory might converge deep down a justifiable stakeholder theory, namely descriptive accuracy, instrumental power and normative validity.Stakeholder theory is clearly an primal issue in system (e.g. Carroll, 1989 Donaldson and Preston, 1995 Harrison and St John, 1996 Useem, 1996 Campbell, 1997 Harrison and Freeman, 1999). However, inwardly the strategy field there is not a great deal of agreement on the scope of stakeholder theory (Harrison and Freeman, 1999). In particular, the re is still a debate regarding which voice groups an organisation should consider as stakeholders. For example, Argenti (1997) suggested an infinite progeny of potential groups while Freeman (1984) has argued that there is excessive breadth in identification of stakeholders.Recently Polonsky et al. (2003) concluded that there are no universally accepted definitions of stakeholder theory or even what constitutes astakeholder (p. 351). However, they see both rival perspectives one where stakeholder intent means improving incorporated performance, and another where it means maximising social welfare and minimising the direct of harm produced within the qualify process (p. 351). While these aims may never be entirely reconciled in practice (Gioia, 1999), the governing assumption that the pursuit of profit is for the shareholders effectively denies legitimacy to other claims to the meaning of profit as a shared benefit, or as ashared good (Smithee and Lee, 2004).Relationship-based salutees to foodstuffing offer a reformist stakeholder agenda with an violence on stakeholder collaboration beyond the immediacy of market transactions. According to assorted authors, this involves creating exchanges of mutually beneficial measure out (Christopher et al., 2002), interactions within networks of births (Gummesson, 1999), or mutual commitment and trust that may or may not be achievable (Morgan and Hunt, 1994). Relating is connecting, and at its simplest level, a relationship is a state of creation connected. A critical question arises With whom are you connected, and why?. These questions require judgments around particular relationships and strategic value choices.This article explores the exploitation, extension and use of the six markets stakeholder perplex (Christopher et al., 1991) and proposes a throwwork for analyzing stakeholder relationships and training stakeholder strategy. The article is organize as follows. First, we surveil the region of stakeholders in relationship marketing. Second, we converse the development and refinement of the six markets model, and answer for how the model has been operationalised and refined as a result of scrutiny and experience in use with managers. Next, we discuss the development of a stakeholder relationship planning model that enables strategies to be developed for each stakeholder group. Finally, we discuss the managerial and enquiry issues associated with stakeholder theory in marketing and check out somewhat future seek opportunities.Our objective is to relieve how a conceptual stakeholder model has practical application in marketing management and in this focal point retain a contributiontowards eliminating the topical shot amid stakeholder theories and marketing practice.Relationship marketing and the role of stakeholders Marketing interest in relationship based strategic approaches has increased strongly over the termination decade in line with expanding global mar kets, the ongoing deregulation of many industries and the application of new information and communication technologies. Notwithstanding, practitioners and academics alike behind overlook the fact that business and industrial relationships are of many kinds (Wilkinson and Young, 1994), and that an intellectual of the value generating processes is involve (Anderson and Narus, 1999 Donaldson and OToole, 2002 Gronroos, 1997 Payne and Holt, 1999 Ravald and Gronroos, 1996 Tzokas and Saren, 1999 Wilson and Jantrania, 1994).Understanding the role of long-term relationships with both customer and other stakeholder groups has been by and jumbo neglected in the mainstream marketing literature but is acknowledged in the relationship marketing literature (e.g. Gronroos, 1994 Gummesson, 1995 Hennig-Thurau and Hansen, 2000 Hakansson, 1982 Moller, 1992, 1994 Parvatiyar and Sheth, 1997 Sheth and Parvatiyar, 1995). Kotler (1992) has on occasion called for a broadening of marketing interests to t ake into account the relationships amid an organisation and its publics. However, it is the relationship marketing literature in particular that has stressed the importance of stakeholder relationships (e.g. Christopher et al., 1991 Morgan and Hunt, 1994 Doyle, 1995 Gummesson, 1995 Buttle, 1999).Gummesson (2002b) has provided a analogy of four of the better known approaches to classifying multiple stakeholders, including Christopher et al. (1991), Kotler (1992),Morgan and Hunt (1994), and also Gummesson (1994). While the first three of these models are concerned with the relationships that an organisation has with its more traditional stakeholders, the approach of Gummesson (1994) goes beyond the rivet of this article in that it includes deplorable network relationships, para-social relationships and supranational mega-alliances. The Christopher et al. (1991) framework has six stakeholder market domains, each of which comprises a number ofsub-markets, while that of Kotler (1992) identifies ten specific atoms. Morgan and Hunt (1994) suggest ten relationship exchanges with four partnership groups. Other models include the backdrop model (Buttle, 1999) and a framework by Doyle (1995).The conceptual model and the related planning framework set forth in this article are the result of recursive research and development over a number of years. Our initial conceptual work on the model was later supplemented with learning from field-based interactions with marketing managers and other executives in order to further refine it and to develop the conceptual planning framework reported here. This follows what Gummesson (2002a) terms interactional research. This research approach emphasizes that interaction and communication play a crucial part in research and that testing concepts, ideas and results through interaction with different target groups is an integral part of the theory development and indeed the whole research process (Gummesson, 2002a, pp. 344-6).Manag ers observations and suggestions were found to be invaluable in developing and purification the model, supporting Gioia and Pitres (1990) proposals that multiple perspectives yield a more comprehensive view of organizational phenomena and where assumptions about the processes under enquiry can be modified by further consultation with informants.Research objectives and approachThe objective of the research was to develop and refine the six markets model through testing its applicability in a ample range of organisational contexts. More specifically, we wished to develop a categorization scheme that enabled key out grammatical constituent stakeholder groups within each market domain to be set and classified and to develop a stakeholder planning framework. This was motivated, in part, by managers in these companies who expressed the take away for both a classification scheme and a planning framework.We have utilized a range of approaches over a number of years in our research to test and refine the six markets model and the planning framework and togain field-based insights, including 1) Piloting and testing the six markets model with an initial group of 15 UKorganisations. The organisations in this sample were drawn from a range of sectors including manufacturing (two), financial services including banking and insurance (six), other services including retailing (six), professional services (two) and one not-for-profit exertion association (the Royal Aeronautical Society). All were very large firms within their sector with the exception of the two professional services firms and the not-for-profit organization. 2) Using the model in substantive case studies on UK organisations in the hobby sectors retailing (two), manufacturing (two), a global airline and a study(ip) conservation charity. 3) Using the framework as a planning tool in a two major international banks (one a large British commercial and retail bank, the other a large French investment bank), chosen as they had challenging and complex stakeholder issues across many countries.A total of eight workshops was used to analyse stakeholder markets in four countries for the first bank and six workshops in three countries for the second bank. 4) Working on projects with over 80 further organisations to evolve and test the planning framework. This involved working with groups of mid-career managers in the UK and Australia. Given the preponderantly service-based economies of the developed countries in which this research was undertaken, those organisations that were selected included a high proportion from the services sector.While the earlier research primarily included large organizations in their sectors, this work also included a plectron of medium-sized and smaller organisations. Overall, 65 per cent of the organisations were from the services sector, 20 per cent from manufacturing and 15 per cent from the not-for-profit sector. A wide diversity of organisations was used, in cluding financial services companies, retailing and other services, manufacturing companies, a mobile telephony keep company, a major hotel chain, an insurance broker, a consulting firm, an airport authority, a university, a conference centre, a holiday company, a unknown languages teaching institute and a hospice.Our shared learning approach also draws on action research concepts suggested by Rapoport (1970) which aim at contributing to the practical concerns of people in a challenging maculation such as stakeholder management and tothe goals of research by collaboration within a mutually unobjectionable framework. The revised six markets model (Christopher et al., 2002) is shown in Figure 1. The intent behind the model is to emphasise relationships between the organisation and all its stakeholder constituents in each of six markets. The key assumption is that organisations can only optimize relationships with customers if they understand and manage relationships with other r elevant stakeholders.This model addresses the concern raised by Dill (1975) that some groups or parties may be involved in multiple role relationships. Any one constituent group, firm or individual may be classified within one or more of these market domains. For example, customers may play a role within the customer market (where the interaction is between a firm and its customers) and in the referral market (where the interaction is between an exist customer and a potential customer).The six markets model provides a structure for managers in organisations to undertake a diagnostic review of the key market domains and stakeholders that may be important to them. As a result of this diagnosis, they will be able to give away a number of key constituents within the market domains that are strategically critical, or where unannounced opportunities emerge.Using and testing the modelThese six key market domains re demo groups that can have a significant impact on an organisations mark etplace effectiveness. Each market is make up of a number key groups, segments, or participants. To test the applicability of the model we followed four steps (1) identify key participants, or segments, within each of the market domains (2) review expectations and needs of key participants(3) review accredited and proposed level of emphasis in each market and (4) formulate an appropriate relationship strategy.In this segment we consider the first two steps. We worked with groups ofmanagers to address these steps. Typically, the group comprised three to six mid-career managers from a range of usable backgrounds. The process started with the examination and analysis of each market domain to identify the key groups of participants or market segments within each of them. We explored the expectations and needs of each of the determine stakeholder groups through a combination of approaches, including interviews and questionnaires and a review of key issues with senior management. In applying the revised six markets model above we found all stakeholders we identified could be conveniently categorised into one of the six market domains.Initially the identification of the constituent groups within each market domain, for a given organization, was approached on a case-by-case basis. However, as our experience in using the model grew, the need for a more specific categorisation became apparent. This was prompted, in part, by research such as Lovelocks (1995) work on classifying supplementary services. Developing and refining categorisation schemes for stakeholders was important because, as Emshoff and Freeman (1979) have noted, functionally based organizations typically place too much resourcefulness emphasis on highly visible stakeholders such as their customers, and too little emphasis on other special interest groups whose management falls outside specific functional boundaries. Identification of all relevant stakeholder groups should enhance their visibility an d lead to their greater prominence within the organization thus the company is more likely address them as part of an integrated stakeholder strategy.Through the work in the companies referred to above, a categorisation scheme was developed and refined over clock m that assisted the identification of typical groups within each market domain. In summary, this categorisation of market domains identified the following constituents 1) Customer markets are made up of buyers (e.g. a wholesaler), intermediaries and final consumers. Each intermediary or member of the supply chain can then be further sub-divided according to the most relevant segmentation approach. 2) Referral markets comprise two main categories customer and non-customer referral sources. The customer category includes advocacy referrals (oradvocate-initiated customer referrals) and customer-base development (or company-initiated customer referrals). The wide range of non-customer referrals are divided into general refe rrals, reciprocal referrals, incentive-based referrals and staff referrals.3) Supplier and alliance markets suppliers provide physical resources to the business and can be classified into strategic suppliers, key suppliers, approved suppliers and nominated suppliers. Alliance partners supply competencies and capabilities that are typically knowledge-based rather than product-based, and Sheths (1994) classification of alliance, partnering transaction and co-operative relationships is especially useful here. 4) Influence markets have the most diverse range of constituent groups, including financial and investor groups, unions, industry bodies, regulatory bodies, business press and media, user and evaluator groups, environmental groups, political and government agencies, and competitors.5) Recruitment markets comprise all potential employees together with the third parties that serve as access channels. They can be segmented by function, job role, geography and level of seniority. Cha nnels include executive search companies, employment agencies, job centres, off-line and on-line advertising, and using an organisations own staff to suggest potential applicants. 6) Internal markets follow the segmentation used for potential employees in the recruitment market, i.e. by function, job role, geography and level of seniority. Special emphasis needs to be placed on behavioural characteristics for customer-facing employees.From this testing of the six market categories, we concluded that they are a workable reference frame to consider a broader range of constituent stakeholders, whether individuals, groups, or others whose interests have relevance to the enterprise.Further development of the modelHaving identified relevant stakeholders, the third step outlined above involved a review of the current and proposed level of emphasis on each market domain. Not all stakeholder markets require the same class of attention and emphasis, and Gummesson (1994) has argued that mana gers needto prioritise and establish the appropriate mix of relationships needed for the companys success.To identify the present level of emphasis and the future desired emphasis on each of the market domains and their constituent parts, we developed a stakeholder network map (Payne, 1995). This was used to identify an organisations present emphasis on each market, the desired emphasis at a future point in time, and the gap between these two positions. This network map configures each of the major market domains, including customer markets (which are sub-divided into vivacious and new customers), on a series of axes and enables a group of managers within a firm to make an assessment as to the current and desired levels of emphasis on each market domain by means of a jury of executive opinion usually developed from inputs from one or more groups of senior managers within the organisation being examined. Although this work resulted in some initial variation of views amongst manager s regarding present and desired emphasis, as a result of more detailed discussion the outcome was generally a strong degree of consensus amongst these managers.The stakeholder network map has seven axes two for customers (existing and new) and one for each of the other quint relationship markets discussed earlier. The scale of 1 (low) to 10 (high) reflects the degree of emphasis (costs and effects) placed on each relationship market. The division of customers into new and existing reflects the two critical tasks within the customer domain, those of customer attraction and customer retention.Figure 2 shows a network map for the Royal Society for the Protection of Birds (RSPB), a major British conservation charity. It shows the current emphasis (at the time of analysis) and the proposed new emphasis. At this point in time the RSPB might have considered a number of issues, such as 1) placing greater attention on retaining existing members 2) a reinforcement of customer care and servi ce quality issues with internal staff and 3) a stronger focus on influence markets (Payne, 2000).The analysis shown in Figure 2 represents the first level of diagnosticreview of the overall emphasis at the market domain level, in order to make an initial view as to the existing and desired relevant emphasis. A second level of analysis explores each market domain in much greater detail and enables analysis at the sub-segment or group level within the domains. For example, in the analysis of the referral market for a major international accounting firm we identified present and future desired emphasis on a number of groups within the referral market domain, including their clients, banks, articulate venture candidates, their international practice and their audit practice.We have used the stakeholder network mapping technique in our research with many organisations. Although simple in concept, it has proved a robust means of considering the network of stakeholder relationships that organisations need to address. The diagrammatic representation has been especially useful in helping executives visualise the importance of various stakeholders. Further, the time dimension for the proposed relationship strategy, usually within a two- to three-year planning horizon, has been useful in determining the changes required in stakeholder emphasis. This addresses the concern of Dill (1975) regarding the need to take the time dimension into account.

Fall and Collapse of Communism between 1989 and 1991 Essay Example for Free

Fall and Collapse of Communism between 1989 and 1991 EssayThe fall of Soviet Union and the accompanying collapse of socialism has been a defining moment in the post World War II politico-social environment. Although the collapse of communism accelerated itself during the period 1989-1991, it is necessary to investigate the historical reasons which contributed to the collapse of communism.A voiceless tendency of totalitarianism has always been evident in the history of Russia. The same tendency has been carried over into the Soviet Union in the form of Marxism-Leninism. Stalins attempt on enforcing a common Soviet subject field identity on disparate ethnic groups has always been a source of unrest in the USSR. The Marxist-Leninist way of redefining communism from a state and nation building perspective has also made the versed socio-economic structure of the Soviet Union inherently unstable. Moreover the Soviet narrative on international communism once again emphasized the do minant hierarchy of Marxism-Leninism, as evidenced by the Hungarian originate of 1956.An inclination towards collectivization as a State building principle has also rendered the Soviet delivery distinctively vulnerable in comparison to Western nations. The Soviet Union was caught in a nestling movement of internal instability and external influences in terms of opposed policy. Gorbachevs introduction of reforms in terms of Glasnost and Perestroika hinted at a possible opening up of the Soviet society. The departure of Soviet parade from Afghanistan in 1989 resulted in a decreased military influence on the Soviet society.This further support the citizenry to question the legitimacy of Soviet identity culminating in the violent demonstrations across the Soviet Union, specially in the Baltic States. This exposed and brought the structural weakness of Communism to the surface. The fall of Berlin wall also contributed to the modify of Soviet foreign influence. Economic factors li ke dip in the oil price and need of foreign reserves further divided and weakened the nation already disturbed by the civil unrest. Soviet Union was not only reeling under the pressure of internal conflicts, but also could not debate with join States in terms of military power and economic development.Finally Soviet Union was labored to withdraw its troops from Eastern Europe and the communist regimes there were overthrown. The erstwhile Baltic Republics also stated independence in 1990. As a result the Soviet brand of communism shrunk itself and was limited to Russia. As a culmination Boris Yeltsin banned the CPSU in 1991 and termed it unconstitutional.To summarize the fall and collapse of communism was not payable to internal strife alone, but also hastened by the indirect economic influence by United States. The collapse was accelerated during 1989-91 due to a combination of these factors. The collapse itself has to be further understood deep down a broader framework of sys temic weakness of the idealogy. At the same time short-term factors like lack of satisfactory economic growth and civil unrest did indeed play a crucial aim in the sudden demise of Communism.Work CitedFriedman, L. Thomas. The World is Flat, England Penguin Books Ltd., 2005. 48-172

Keeping the Family Tradition Alive Essay Example for Free

Keeping the Family customs duty Alive EssayI hook oned keeping my family tradition of canfulning alive last summer. My family has canned for years and in that location is nothing wear than opening up something I fork up canned on my own and mentation of the people who shared this tradition with me. Traditions are very important to keep going in families or so the world. Traditions are very broad anything from what people do on holi mean solar days to cooking. My family tradition is very important to me.I knew last year that if I didnt learn some of my familys secret recipes while my granny and mom are still with us than there would be a chance that my family would neer be able to peck the wonderful flavors my family has put to hitchher over the years and my family has looked so forward to the taste that we have grown to love. Before I begin canning, I must gather all the materials that I need to cast started. The first step is the selection of the tomatoes. I pick al l of my tomatoes from my own garden they are so a good deal better than anything from the grocery store.Last year I used better boy tomatoes and roma tomatoes. The roma tomatoes are great to use because they have fewer seeds, thicker, meatier walls and less water supply. And that intend thicker sauce in less cooking time Also, I dont want mushy, bruised or rotten tomatoes. Next I remove the tomato skins this is very important. Nothing worse than eating spaghetti and having to masticate on a piece of skin left behind. Heres a trick my grannie taught me put the tomatoes, a few at a time in a large crazyweed of boiling water for no more than 1 minute. Then I plunge them into a postponement bowl of ice water.This makes the skins slide right off of the tomatoes. If the skins are left on then they kick the bucket tough and chewy in the sauce, not very pleasant. Now I must remove the seeds and water. subsequently(prenominal) peeling the skins off the tomatoes, I cut the tomatoes i n half. I remove the seeds and excess water. I roar it the squeeze of the seeds. It is solely like it sounds wash hands then squeeze each tomato and I use my thumb or a spoon to scoop and shake out most of the seeds. I do leave some of the seeds because that is my preference. I toss the squeezed tomatoes into a colander or drainer while I work on the others.By draining the water off now, I end up with a thicker spaghetti sauce in less cooking time. The next step I must do is to get the lids and jars cleand. The dishwasher is fine for the jars, especially if it has a sanitize cycle. I get that going while Im preparing everything else, so its done by the time Im ready to engage the jars. While the jars and lids are being sanitized I begin getting that spaghetti sauce going. I final payment my onions, garlic, basil, oregano, bay leaves, green peppers, lemon juice, salt, pepper, and my burgundy and put in them all in the pot first.After I get the onions and pepper a little tender I add all the tomatoes and bring to a simmer. pay back down the tomatoes until the sauce is my desired thickness. I usually let my sauce cook for about twain hours. The last step I call canning time. While my sauce is simmering I get my water bath canner ready. I go ahead and feel the water up and get it boiling. I start a small pot of water boiling to put the lids in so that the lids can sanitize and helps the lids seal. When the sauce is ready I place the jar funnel on the jar and I surfeit them to within ?inch of the top and set the lid and hand tighten the ring on. I place the jars in the water bath and cook for about 20mins. I then use the jar grabber and rend the jars out one at a time and let them cool draft-free place. Once the jars are cool, I check that they are sealed verifying that the lid has been sucked down. I press down in the amount gently with my finger. If it pops up and down then it is not sealed. If it dont seal than I just replace the lid and do the cannin g time again. Now that all the steps are complete, I see to all the little pings going on telling me that my hard work has paid off.I am so glad that I have learned the family tradition of canning. My grandmother has gotten older and doesnt can anymore. Out of all my family it is just my mom, Aunt Susan, and myself left doing the canning. It was a nice reward to my sole a few weeks ago when I had my grandmother over for dinner. I had canned some beets and decided that was the day to open them. When my grandmother tried them she said, These taste just like mine. To hear her say that meant so much to me. I couldnt image not having the taste of what I grew up with because they dont administer it in the grocery store.This is why I am keeping my family tradition going and teaching my girls. We never know when our love ones are not going to be here anymore. If I cant have my family with me I at least want to be able to remember them by creating what they have thought me. If people have something in their family that is done by others and would not want to miss it after that person is gone than learn how that special someone does it. I did thats why I go away always have that special connection with canning and my family.

Relative ethics Essay Example for Free

sexual intercourse ethics EssayRelative ethics is where decisions are made with the circumstances in mind. For instance the culture and traditions of the place, the individuals, and society. Examples of relative ethics is utilitarianism and plaza ethics. Relative ethics crumb be seen to be a fair approach to decision making because it is broad of different values, it is more realistic that nothing is right or wrong, it is more open to atheists, and is considers emotions as important. However it is more complex and makes decisions harder, it can be used as an excuse to meet in an immoral way, it implies that we should not have laws and it does not protect worldwide human rights. Relative ethics is unbigoted of different cultures. For example just because in one place it is considered wrong for women to have an education in one country e.g. Islamic countries, it doesnt mean that in the UK women should not have an education. The UK is not chastely superior and should not tr y to implement its own moral philosophy on any other country. This whitethorn seem fair in one way but it actually means that any act can be acceptable and doesnt protect our human rights, sexism is wrong and women should never be discriminated against no matter their religion. Some laws need to be direct. Someone in a different country whitethorn claim that for example kidnap and torture are part of their culture, but we know this is wrong.Relative ethics can be seen as fair because in it there are no absolute intent rights or wrongs. The right thing to do depends on the situation. For example, if a woman stole food divulge of greed then it would be wrong. However if she stole food to feed her starving children then this is right. It is fairer than absolute ethics because an absolutist would say that the woman shouldnt steal even if he children are dying of starvation. Obviously, this is wrong and so the relativist view if a fairer approach to decision makingThe idea that ther e are no objective rights or wrongs can make relative decision making a easy process. In Utilitarianism, the consequences of each option have to be predicted and consequences. When each individual situation has to be considered, it can cause complications and ensuring every person gets a good result is difficult. Some may argue that the beat it takes to make a decision about the morality of an act is causes those involved more suffering and is unjust.In conclusion I think that relative ethics is the best approach to making fair honourable decisions. However, I believe that some actions are wrong no matter the culture or snip or individual. For example, discrimination is always wrong and torture of innocents and kidnapping is wrong. Despite this, relative ethics is tolerant of all cultures and does not believe that in any situations that one persons or countrys morals are superior to anothers.

Discuss ethical considerations related to research studies at the cognitive level of analysis Essay Example for Free

Discuss ethical considerations related to to investigate studies at the cognitive level of analysis EssayDiscuss ethical considerations related to research studies at the cognitive level of analysisThere are plenty of ethical considerations connected to research studies at the SCLOA, for example the right to withdraw, deception, sexual agreement and excessive sieve or harm.For example, Festingers When prediction Fails observation of a dooms twenty-four hour period cult has ethical invasions of deception as well as lie withledge fitting agreement. Festinger and his group of researchers invade a doomsday cult that thought that the world would come to an end on December 21st and aimed to see how they would react when it wouldnt end. By pretending to be one of them, Festinger profaned the ethical thought of asking for their authorization and consequently, since it was a secret observation, he similarly cheated them. They were incredibly dollar volume when he said who he re ally was to be an undercover researcher. It is most likely that Festinger would not possess been able to earn a full understanding of the cults behaviour and how it played into the affectionate recognise theory if he had not cheated them, as he was observing them on their normal day with reveal any effects influencing their behaviour.However, he cheated on ethics. This is a matter with other observations at this level of analysis as being secret that tricks them and is unethical if they arent in a public place, during undisguised moulds their earthy behaviour that is precisely what you are trying to study. Milgrams study on peoples willingness to do authority also is an invasion of ethics in terms of cheating, but also with excessive puree or harm and even the right to withdraw. Members that participated were asked to ask a number of questions to someone they were besides able to hear and to give a number of electric shocks every m the other person, who was normally only a ta pe recording, would give an answer to the question infatuatedly. The voltage of the shock would be increased per incorrect answer. Although the members thatparticipated delivering the shocks werent able to actually hurt someone, they still became much and more distressed every time the person on the recording would sound more hurt or even stop facial expression something.The whole point of this prove was to be able to see how far someone would go when conceptualize out authority so some people, when forced by a calm researcher, would deliver shocks that were attach as lethal. When the experiment was over, the people who had done it all the way to the strongest shocks were questioned and told that they hadnt actually harmed anyone. Nonetheless, they were still tricked and were stressed by the cries of pain or silence that showed that the person was dead. Moreover, the long-term effects of this study on the members that participated, is that they know that they are capable of h urting someone or even killing them, which may traumatize them. Nonetheless, the experiment was controlled, and so was artificial and lacked ecological acceptance. Also, it was done on other people who had sound like they had psychogenic health problems, so this experiment can be easily generalized and used for the SCLOA as it studies how others influence ones behaviour.As mentioned before, however, Milgram had some problems with the right to pull back, which Zimbardos Prison Study also had. Milgram made it able for people to leave if they became uncomfortable nonetheless, his aim for this study made him to become more uncertain and made them continuously to stay. This is not the case with Zimbardos study. In his study, he randomly chose mentally healthy members that participated to the habit of a prison guard or a prisoner to search the office staff of dispositional and situational factors in behaviour. Nonetheless, over the course of this study, Zimbardo and his members that pa rticipated became so involved in their roles that they were made to that not only the prisoners were humiliated, physically punished and felt violated and in danger, at some moments they were forcedly undressed and given a routine of clothing that covered little of their private parts however, they werent able to be let out of the study.Only one member that participated with the role of a prisoner was released because of a severe state, but the others members that participated who screamed and cried to be released, couldnt be released. On top of the excessive stress and harm inflicted on the prisoners and guards, who might drive home been traumatized by their actions during this study, none of them could leave the experiment. The researcher was not Zimbardo himself, he became absorbed in his own role as the prison officer, and consequently he is biased when analysing his own study. Overall, this was an unethical study, even though fortuitously the members that participated were q uestioned and offered psychological counselling because of the long-term effects.It is obvious that deception, knowledgeable agreement, the right to withdraw and undue excessive stress or harm are ethical considerations at the SCLOA. It is frequently hard to keep away of much(prenominal) ethical violations at this level, though, as in order to study someones behaviour and how we are influenced by others in their natural state, the existence of a researcher may affect this behaviour. Therefore, questioning is important in sensible ethically risky studies such as Festingers, Milgrams and Zimbardos studies. However, when studying someones behaviour, a researcher must stay a secret, for example, not becoming affected by the group, and keep nonrecreational attention to the rights of the members that participate being denied the right to withdraw has no excuse.

Electric and Music industries limited Essay Example for Free

Electric and Music industries limited EssayEMI or Electric and Music industries limited is a British medicinal drug fraternity founded in 1931 as a result of a giant optical fusion of two companies namely the UK Columbia Graphoph i company and Gramophone company. Initi totallyy it was involved in even up of save and playback equipment and provision of medicinal drug to play in its machines. EMI Group Plc comprises two major companies i. e. EMI music based in Kensington, London England and EMI publishing based in New York. EMI is one of the four music companies in the domain of a function. The opposite three are Sony BMG, Warner group, and Universal music group.As we shall see Terra Firma, capital partners now own EMI since dreadful 2007. This change of ownership was because of drastic decline in sales and a huge loss to the strain of 2000 million pounds in 2006/20007 financial year (http//www. li rude(a)eek. com/magazine/content/03_06/b3819058. htm? chan=search). Thi s transition saw several artists locomote out of EMI including Radio head, Sir Paul McCartney among early(a)s. The takeover also saw Guyhands, the refreshful owner land in new restructuring policies to reduce the labor costs by two hundred pounds.This was to be achieved by parapraxis up to two hundred workers out of the 5000 plus EMI labor event (http//www. cornerc. com/emi. htm). Initially EMI majored in the manufacture of gramophones, which went on successfully for a period of 40 years. However, during and after the world war two they ventured in the manufacture of radar equipment and guided missiles. They later began to manufacture broadcasting equipments with BBC being their main customers. They employed practiced engineers an example such was Godfreys Hounsefield who came up with the first s merchantmanning machine, used in medical imaging. EMIs strategical choicesAlthough EMI was established along m ago, an indicator that it had cut it egotism a niche in the music dr udgery industry, it had to come up with fixedness strategies to maintain its position in the merchandise. This was also necessary to stay in level with its business touch on e. g. Warner music group and others. In any business, it is mandatory that to acquire a volumed market share a manufacturer must produce reference products. This aspect of quality is what customers look for and there radical EMI embarked on producing quality and efficient products by dint of the employment of skilled work force such as engineers.For instance the re skilled and adapted engineers who made sure that quality and force was non compromised. some other precise important tool EMI used to edge out its competitors was by sign language contracts with popular artists. It drum roll of artists include both local and international artists who releases new record albums e rattling now and then. These fix releases helped EMI to offer its customers a wide rage of music choices. Emi continued investi ng heavily in the very best song writing standards across the world. Local artists included the Beetle Boys, Nora Jones.Lenny Krawtz, among others while artists from other regions included Japans Noriyoku Matiara, Latin Ameri great deals Marissa Monte, continental Europes Raffael, Diam among legion(predicate) others. These best talents enabled EMI to maximize all potential revenue opportunities. Due to hypercompetitive nature of the music industry, EMI has always been on the look out to remain executive in the industry. This, they assume achieved by devising systematic decisions, monitor the decision effects, and adjusting where necessary. EMIs fast, efficient and flexible business intelligence team draws these strategies.Through this intelligence team, EMI was able to embark on facilitating a new architecture for selling its products. They engaged an IT firm, Avanade who successfully de sign(a) a web services solution. This new architecture helped EMI to take advantage of unique interactive marketing opportunities, which offered a competitive advantage when signing new artists. EMI has also labored tirelessly in creation of new products, formats, bring, and new partnerships as a existing competitive tool over its rivals. For instance, EMI diversified its distri moreoverion channels by introducing digital online selling.This has supplemented the physical selling method. As expected, this online selling has helped to cut the costs of shipping, and offered value to its customers dollars. another(prenominal) competitive advantage of this method is that its dynamic, secure, and its flexible for easy extension to new E-commerce business technology initiative (http//www. avanade. com/customers/casestudy. aspx? id=39). EMI has also focused on creating of very attractive music content and making it available where consumers want it, when they need it, and in the format, they want it.This has helped them to maximize the demands for its artist works. Of more import ance is the variegation of its product range, which has been a routine exercise as part of their business products. New corporate partnerships baffle been created and then making EMIs music available in more than 56 countries. However, this market variegation has posed a greater challenge due to sprouting of both physical and digital piracy. However, through a series of successful legal suits the company has made progress in combating unscrupulous pirates.Another tool EMI continues to use in fellowship to broaden its international market is by establishing right relationships on the right terms. This has made them to be in the fore front of the music industry and there fore exploiting new products and possibilities that digital technologies brings e. g. this innovative digital come up, saw EMI music produce the first ever album available on i-tunes. An indicator of how EMI music is exploiting new opportunities that digital technologies brings (http//billboard. blogs. com/billboa rdpostplay/2005/06/sales_and_marke. html) .Through these digital innovations, EMI music has thusly ventured in a wide geographical region with ventures in N. America, Japan, Continental Europe, Latin America, Australia, and in S. eastmost Asia. In all this regions EMI music has entered into joint ventures with local companies, making its products to be widely accepted by the locals, a phenomenon, which could confuse been the other way if EMI music decided to go on its own. These international ventures energize been successful because British had umteen colonies across the globe. Therefore, it has been easy to market EM products in the common riches countries (http//www. ybase. com/detail? id=1025595).EMI limited is now one of the four leading companies after Universal music group, Warner music group and Sony BMG. Therefore, measures to protect it and make it sustainable strong in the music industry market have to be arrived at. His measures are not only purely for protection bu t also for building the company further. An example of such measure was EMIs bold proposal move to buy its music rival Warner group. EMI argued that this move result not only cut down the cost of unnecessary competition but also will add value to the company share value in the London occupation exchange market.Warner on its side did not take the proposal positively. EMI has also invested hugely on intensifier marketing and promotion through collaboration with mobile phone manufacturers e. g. T-mobile which uses EMI music as its ring tunes. In addition, EMI music has entered into contracts with advertisers and media houses as a way of diversifying its revenue opportunities. Another milestone EMI has achieved in protecting its market share is by proper use of copyrights and hence reducing piracy. Critical success factorsIn order to achieve all the above strategies and objectives, EMI had to come up with a series of practices. These practices, which are in other words referred to as critical success factors, included the following developing a distinctive approach towards its list of artists, which are its main assets. Also making consistence investment in artists with long-term attack aircraft carrier potential and maximizing its local and global sales. Another factor was getting in partnership with unbidden music companies across the world. This approach was seen as the only way EMI products would be readily accepted by customers globally.From EMIs financial and performance data, it is homely that to some extend they achieved these success strategies. This is clearly shown by the issue forth of business ventures it entered into the globe e. g. in Asia, Australia, North and South America among many other places. In addition, the roster of artists affiliated to EMI speaks volumes about this. It s evident then that EMIs strategies and objectives were very much appropriate initially. This is the source as to why EMI has been successful for a very long perio d. The strategies were in line with its resources and capabilities.EMIs recourses and capabilities It is evident that the long term EMIs success did not just come on a bullion platter, it was occasioned by intensive investment of capital, intensive marketing and promotion, tireless efforts by its skilled and able workers, regular releasing of albums by its long roster of artists, and lastly prevailing peace and stability in many countries it ventured into. To begin with, the main asset towards the support of EMIs strategies was their large human bodys of artists who were blessed with immense real musical talent.These artists released new hits every now and then and therefore this made EMI to be constantly in business, hence its expansion to overseas market. EMI being a company that started back before the start of the world war two stands a better chance in terms of competitive advantage from its rivals. This is so because its long duration presence in music production industry m akes it to have built a reputation with new and old artists. Long time presence in music industry makes it to be popular with its customers and therefore its volume of sales have always been high until lately when it started making losses.To satiate its customer s demand as we saw earlier EMI achieved this by investing heavily in new technology whereby new brands of products were released every now and then. This new technology was achieved through EMIs large workforce of able and skilled technicians. EMI group have two branches i. e. EMI music, and EMI publishing though they are very much separate from one another as its normal in music industry. These two branches have contributed a lot in making EMI what it is today.This is so because they supplement one another in that, the publishing house branch publishes and records musical tracks while the music branch offers distribution and marketing services and thus EMI managed to weather sheet successfully in its business endeavors. Its variety of branches also gave its customers a wide choice of products. These brands included music packaged in physical devices like disks and music digitally delivered to customers online. The above recourses and capabilities and many more others are what made EMI to be strategically capable in edging out its rivals, business wise.An evaluation of EMIs current strategies Today the company being under the ownership of Terra Firma it has to make new strategies as one of the core actions in its efforts of regaining its lost rejoice. An example of these strategies is the labor force down sizing which its new owner, Mr. Guy Hands, brought in. Literally, this strategy will mean that a quite number of workers will face the axe. Its suitableness therefore is wanting, because it will be contracting the companys initial policies since quite a number of sectors of production will remain understaffed.All the same, it is worthy the cause since in the end expenses will film down and the s aved funds channeled towards the main objective of reviving the once renowned music fireball (http//helium. com. tm/494190/music-industry-dying-painful). By looking at EMIs business environment it not clear whether it will regain its lost market share. This is because the take over by terra firma was worsened by the walking out of some of its of long time artists therefore it will be difficult to win the back.It can also be argued that Mr. Guy Hands strategy was not in good faith because whitethorn be his main intention was to come up with a plan that will see him recall his money he paid for the takeover deal (httpwww. whatmakesagoodleader. com/Porters-five-forces. html). In terms of feasibility, which is concerned with whether the strategy is implemental it can be said that cutting the labor force although easy to implement can be of no consequence when it comes to regaining its lost market share.This so because when some of EMIs artists left, they obviously signed contracts w ith other music companies, which are probably its three major rivals and therefore increasing the level of competition. Basing this blood on competition, cutting the number of employees will not bring down the level of competition. Again, EMI badly postulate the services of some of its experienced workers to turn around the situation facing it. For instance, EMI needs the services of IT technicians to bring new and fresh technological ideas to gain that competitive advantage over its three main rivals.It is in order that the money which were to be paid to the retrenched workers will be invested in researching for more technology, but in real sense new technologies mean more labor force to work on it (http//www1. ximb. ac. in/users/fac/dpdash/dpdash. nsf/pages/BP_Evaluation). On acceptability of this strategy, it remains to be seen because now EMI has been faced with financial constraints and hence its concomitant change of ownership. This change of ownership saw EMI being deliste d from the London stock market, and mass walkouts of long time loyal artists.This is a phenomenon, which means that its volume of sales went down considerably, and consequently making EMI to find its self in a financial quagmire. This also affected the capital structure of the company with the shareholders being compel to sell their shares to the new owner. This policy also affected the functions of different departments in the organization. Some departments were merged, while others were scraped all together. The companys reputation also went down especially its customers, suppliers lost faith in it, and therefore it can be said the general acceptability of this strategy was relatively poor.In conclusion it can be deduced that it will take some time for the company to fully regain its lost glory this so because in the music a single flop can lead to long time consequences. Music production is unique in that it involves the signing of long-term co tracts with artists, suppliers and stakeholders and therefore breaching such contracts is not a common thing. Unless during abnormal occurrences like in the case of the take-over of EMI by Terra Firma. However, EMI can build on from its other range of products to regain its popularity and market share.

The tactics used by the U.S and the N.L.F in the Vietnam War Essay Example for Free

The maneuvers utilise by the U.S and the N.L.F in the Vietnam struggle EssayHow effective do you think these tactics were?During the Vietnam War, the United States took a completely several(predicate) approach than the National Liberation Front (NLF) when it came to tactics. America was to a greater extent modern in their attacks, using their ambience force and heavily armed ground serviceman. Whereas the NLF only had rebel fighters, who stayed on the ground and attacked quickly.The first tactic involved the US air force strategic solelyy bombard magnetic north Vietnamese targets. This included bombard army bases, bridges, rail elbow rooms and factories, even though northeasterly Vietnam didnt have many factories to bomb. US panes were flying 164 flying missions a day on average in early 1966. Bombs often missed their target. Hospital patients and school children were among those killed. This onslaught campaign had limited success.Part of this massive bombing campaign was called Operation Rolling Thunder which too took place over North Vietnam. It was only meant to last for eight weeks, but finally ended afterward three years. This is a symbol of how much America struggled to pick out the communists, and this statistic alone implies how the U.S was bob uping this War harder than it first appeared.The Americans knew that they had to try and destroy the Vietcongs supply routes. They were receiving weapons from the North, on the 17th parallel, but in particular along the Ho Chi Rail. This road linked the southerly and the North, and was a compar equal to(p) densely covered by forest. This meant that it was blowsy for the South to be supplied, and made it even harder for the Americans to spot the transactions. Due to this, America decided that the only way that they would be able to stop weapon supplies along this road and through the forests would be to use bombs. They did this by dropping chemical substance bombs that defoliated the vast a mount of trees. This chemical became k this instantn as Agent Orange. This now meant that American helicopters were able to spot the opposition more than easily.Although Agent Orange worked, it did effect the Vietnamese people. wizard effect of this chemical was that it caused cancer amongst those who used it or were affected it. It also had an effect on big(predicate) woman who ended up giving birth to seriously deformed children or stillborns. The war also had many psychological effects. The North Vietnamese used this as propaganda against the Americans, suggesting that they had done it deliberately to harm unprejudiced people. But aside from this, the Americans were still struggling to have a clear view of the enemy. Because of this, they introduced another chemical bomb Napalm. Napalm is a thick liquid, which usually contains petrol and is used in firebombs and flame-throwers. It cleared the undergrowth, which gave the US more detect of being able to spot the Vietcong from the air.Although, there was one major problem. Napalm also sticks to human skin, and little by little burns away the flesh. The Americans simply dropped it on forest, possibly forgetting that innocent peoples lives were at risk. Unsurprisingly, people were hurt- killed. In celestial latitude 1966, the North Vietnamese finally permitted an American journalist to visit North Vietnam. They had let American watchword reporters into the country deliberately. They did this, as they knew that any problems that may arise in Vietnam would instantly be broadcasted hold in America.This was proved correct as, during the Napalm attacks, graphic images and videos were sent back home to the U.S showing how America had killed innocent civilians and finished thousands of homes. An example of this is a video, which shows a set of children running from a Napalm attack with Napalm itself attacking their bodies. The children are egregious and are obviously in extreme pain. The American reporters, as well as the communists in Vietnam, knew that these stories would around definitely touch the American peoples hearts. It would also inevitably anger them. This sort of footage would also make the Americans irresolution why children were being hurt and whether this war was really worth fighting. From the communists point of view, this had the desired effect. Morale in America was beginning to crumble.Another tactic used by the U.S was strategic hamlets. The Americans were aware that the peasants from the South predominately support the NLF. Due to this, they knew that they had to restrict the influence that the NLF had on these peasants. They decided to introduce strategic hamlets, where they moved thousands of peasants out of their homes. These were areas controlled by the Americans and surrounded by barbed wire. Around 40% of the Vietnamese were moved in this way, but all this scheme achieved was making the Vietnamese detest the Americans even more.Ground troops were also sent into South Vietnam. These troops were under orders to defend only their air bases. They also protected the ports where supplies and troops arrived. These troops were allowed to guard up to a maximum of 80 km around the bases to make sure that there were no Vietcong in the area. Johnson believed at this snip that if he adopted a basically defensive strategy, that this would convince the American people that the U.S were indeed only there to try and protect South Vietnam. Although just a hardly a(prenominal) months later, Johnson told commander of the American Forces in Vietnam, General Westmoreland, that his troops could now follow more aggressive tactics.The U.S used another tactic. They were only interested at this time in searching out and destroying the big enemy forces at this time. In other words, they were trying to eliminate regular or professional troops of the North Vietnamese Army (also accreditn as the NVA). If they were able to do this thus they would have to deal with the slight well-trained guerrilla forces or Vietcong. Westmoreland was confident that America would defeat the enemy as they were split equipped and more trained.During this period the war seemed to be going well for the U.S. Troops would track down Vietcong members before inflicting labored casualties on them. Air strikes were also proving particularly effective. Propaganda in the United States was becoming more positive. For every American that died at this time, another seven communists would also suffer the same fate. The American leaders now believed that the North Vietnamese wouldnt be able to suffer casualties like this for long. But he was very wrong.The US believed the troops could defeat the NLF because they had modern and superior fighting equipment. Whereas the NLF had no tanks, no aircraft and no artillery. But they did have receive in fighting guerrilla wars. They had had to do so against the French from 1946 to 1954. The same tactics were carried out against the Americans. This was a major handicap against the U.S, as they had had no experience in guerrilla warfare and did not know the country very well at all.The NLF avoided fighting in open battle with the US troops, because the Americans were better armed. Instead, they mingled with peasants in the rice-fields or hid in the jungle. This made it impossible for American troops to distinguish between the peasants and the guerrilla fighters. The NLF wore no uniform and simply dressed in normal clothes so they looked just like the peasants. They also spoke the same language as the peasants, so they sounded just like the them and could act usually around them. On top of this, many knew every detail of the jungle, and were very aware of their surroundings.The NLF knew that they were unlikely to endure above ground with the huge amounts of bombs that were being dropped. Because of this, they built 200 miles of underground tunnels underneath South Vietnam itself. This meant that they could tackle cover whenever a bombing raid was in process, as well as being able to digest out of the ground and surprise the Americans. They were able to deceive the Americans. This also meant that that even if the NLF soldiers were spotted, they could quickly jump back into the ground and make their escape. Due to all of this, the Americans found it very hard to pick out, find and stop the mobile enemy. The NLF also had an underground hospital system as a defence against bombing campaigns and chemical warfare by the US.NLF guerrillas also set up thousands of booby-traps all around the jungles. The U.S soldiers did not acknowledge these traps until it was too late. All of the tactics used by the NLF were to avoid direct confrontation with the U.S soldiers. They knew that if they did do this then they were certain to lose. So instead they cleverly mingled with the peasants and hid themselves away from the limelight. They then struck in groups in the jungle, which they knew best. This meant that the chances of them gentle their small individual battles was much higher, and so doing this meant that they could gradually pick off parts of the American soldiers. This, in my opinion, is the reason that they won.As well as this, the NLF knew when it was right to strike out at the Americans. They were also sweet the propaganda war, and managed to make the American people aware that the U.S government had lied about what was going on in Vietnam. They knew that if they were able to attack American team spirit then it was almost as good as winning the war.The NLF decided to go for one final surge, just to make the Americans clearly aware that they had no chance of winning this war. American taxes had just been raised due to the huge strain on the economy of the war, and morale was already quite low. So the NLF launched the Tet Offensive, where in January 1968 they captured 75% of the main towns in South Vietnam.This was the first time during the War that they had been involved in full on fighting with the U.S. But yet again, the surprise fixings had worked in the NLFs favour and they quickly managed to capture town after town. Pictures and video clips were soon sent back to the U.S.A and propaganda was again damaged. President Johnson now realised that it was his prerogative to end the war, other it would result in a loss for the U.S. Peace talks were then held.The communists in Vietnam had not only survived, but had defeated arguably the strongest nation in the world.