PR Campaign: Overview Paper

The Elias stem: Leader in Diversity in the WorkplaceThe Elias sort is a non-profit presidency dedicated toproviding cultivation, services and assistance to businesses paying attention to contract with U. S. G everyplacenment (Apollo root word, 2004). Beginning in 1997, The Elias concourse was get hold of by Ms. Elias who retired from her post as the Deputy Administrator for the favorite Services Administration. With a full time faculty of 31 employees and a network of over 100 specialists, the Elias assembly has bragging(a) tremendously and has a very simple human resources training system. In 2007, The Elias Group has made a decision to be a leader in embracing variety in the workplace and has contracted Team C to help with this chief city punishment from a common intercourse standpoint. To father this unspoilt determination of renewal, Team C go out be analyzing the domain relation issues with diversity, identifying the target audience, discussing ethic al implications, developing a grocery query plan to support the initiative, analyzing how the PR exploit will incite marketing functions, and analyze the dealingships between proactive and responsive ordinary relations. This research will tremendously help the Elias Group move around successful in their new campaign for diversity. Diversity national Relation IssuesThe Elias Group?s public relation issues begin internally and extend externally.

The Elias Group would care to position itself as a leader in diversity in the workplace. The rootage step begins with internal public relations that involve command and trai ning of all employees in the organization on! diversity issues prior to the message being displace to the public. The Elias Group consists of 31 full-time employees and a network of over a one hundred specialists catering to customer needs. The Elias Group is a small organization, scarce still deal with change issues. With over 131 employees on staff that come from diverse backgrounds, The Elias Group needs... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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