product placement

In 1982, Mars Candy, the maker of M&Ms, passed on belike the greatest opportunity of a lifetime they let Steven Spielberg riposte Hersheys Reeses Pieces candies, instead of M&Ms, to E.T. cod to the huge box office success of the movie, sales for Reeses Pieces shot up 65%, establishing product placement as a viable marketing tool. As other companies want to mirror Hersheys success, product placement grew increasingly popular and ever more prevalent in both rent and television.

What is Product Placement Product placement refers to the advertising of brand-name goods by inserting them into either take in or television shows. The goals of these placements atomic number 18 to affix brand awareness, influence viewers beliefs about certain products, and interpolate their purchasing behaviors in a favorable manner. There are three attributes of product placement, which refer to the means through which products appear in icon and television. The first method involves companies providing their products to feature film and television producers at no charge for the sole intent of exposing the product to a mass audience. This method accounts for almost half of all product placements. The second type is back-end promotion, which entails corporations with massive promotional bud realizes utilizing corporate tie-ins with other companies, such as fast-food restaurants.



The third type of product placement requires a fee to be paying to production companies in order for their products to be shown in the film or television program. Product placement agencies were created for this sole persona (McGuire, 2001). Of all three forms of product placement, back-end promotions are the most stipendiary for both marketers and filmmakers, primarily due to the double exposure from each one party gains by temporarily tying their products together in the minds of consumers. A recent example of back-end promotion would be wetback Bell offering Star Wars: Episode I...

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