Marketing strategies directly impact food get and eating habits. For example, in the late 1970s scientists announced a possible link surrounded by eating a high-fiber dieting and a reduced risk of cancer. However, consumers did not immediately growing their consumption of high-fiber cereals. But in 1984 advertisements claiming a relationship between high-fiber diets and protection against cancer appe ard, and by 1987 about 2 cardinal households had begun eating high-fiber cereal. Since then, other wellness claims, supported by scientific studies, have influenced consumers to decrease consumption of foods high insaturated fat and to augment consumption of fruits, vegetables, skim milk, poultry, and fish.
Of course, not all marketing campaigns are based on scientific studies, and not all health claims are truthful. In July 2000 a panel of experts from the U.S. Department of husbandry supported complaints made by the Physicians Committee for Responsible medical specialty that the Got Milk advertisements contained untruthful health claims that suggested that milk consumption change sports performance, since these claims laked specific.
The tremendous spending power and influence of children on agnatic purchases has attracted marketers, and, as a result, marketing strategies aimed at children and adolescents have increased. Currently, about(predicate) one-fourth of all television commercials are related to food, and approximately one-half of these are selling snacks and other foods low in nutritional value. Many of the commercials aimed at children and adolescents use catchy music, jingles, humor, and well-known characters to promote products. The impact of these strategies is illustrated by studies showing that when a mass of television commercials that children view are for high-sugar foods, they are more potential to choose unhealthful foods over nutritious alternatives, and vice versa.If you pauperization to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment