Introduction………………………………………………………………………………2
. Consumer booking Theory …………………………………………………2
High Involvement / Rational……………………………………………………2Â
High Involvement / activated…………………………………………………2Â
Low Involvement / Rational…………………………………………………….3
Low Involvement / Emotional………………………………………………….3
Hierarchy-of-Effects Model (HEM) ……………………………………...…………3
Awareness………………………………………………………………………….4
Knowledge ………………………………………………………………………...4
 Liking ………………………………………………………………………………4
Preference…………………………………………………………………………..4Â
disapprobation…………………………………………………………………………...4
Purchase …………………………………………………………………………….5
Marketing Communication and Promotion…………………………………....5
Theory of intelligent Action (TRA) and Theory of Planned Behaviour (TPB) …………………………………………………………………………………………5
Behaviour…………………………………………………………………………….6
aspiration………………………………………………………………………………6
Attitude ………………………………………………………………………………6
Consumer Decision Making ……………………………………………………..........
6
Process exertion, Pricing, and Distribution …………………………............7
 Production ………………………………………………………………………….7
Distribution ………………………………………………………………………….7
 Pricing ……………………………………………………………………………….8
Conclusion…………………………………………………………………………............8
 Bibliography……………………………………………………………………………………9
Introduction
According to Professor tom turkey Meyvis Consumer behaviour is the study of individuals, organizations, and their procedures with respect to the selection, security, and utilization of products, services, ideas or experiences to honk a positive impression on the satisfaction and trustingness level of the consumer or society. Primarily there are cardinal areas of application of consumer behaviour. The first and foremost is marketing strategy and thats why consumer behaviour is also termed as psychology of marketing. on the face of it the main purpose behind...If you want to get a full(a) essay, order it on our website: Ordercustompaper.com
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