emblem: General review
Author(s): Peter Kangis
ancestor: International Journal of Wine Marketing Volume: 4 Issue: 2 1992
Please login  |    |  gyp & bargain for  [ HTML & PDF (266kb) available ]  |  related to items  |  Reprints & permissionsAbstractProposes that the challenges twain for merchandising specialists and for consumers, raised by the concept of green merchandise, be due to several issues, such as the lack of an satisfactory definition for green marketing, the absence of a clear misgiving of cause-and-effect relationships in matters affecting the environment, and the overt and covert reasons for concern about such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can turn into green gold.|
2| | | Green marketing
Type: Viewpoint
Author(s): John Grant
Source: Strategic Direction Volume: 24 Issue: 6 2008
Please login  |    |  Abstract & grease ones palms  [ HTML & PDF (164kb) available ]  |  Related items  |  Reprints & permissionsAbstractPurpose  This composing aims to look at how companies obtain a greener strategy.Design/methodology/ uprise  This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources.
Findings  The paper finds that there go away be a low carbon economy soon to which companies will need to adapt. Sustainability is very important.Originality/value  This paper provides useful suggestions as to the future of green marketing.|
3| | | Green Marketing Begins with Green Design
Author(s): Vasanthakumar N. Bhat
Source: Journal of Business & Industrial Marketing Volume: 8 Issue: 4 1993
Please login  |    |  Abstract & purchase  [ HTML & PDF (413kb) available ]  |  Related items  |  Reprints & permissionsAbstractSince inputs, manufacturing processes, distribution, use and disposal methods are decided during the visualise stage, any company venturing out with a green marketing program...If you want to get a full essay, order it on our website: Ordercustompaper.com
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