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Southwest subscriber linelines Inc. A case analysis report on course EMB-690 (Strategic Management) Q: is the Airline Industry Attractive? In these long judgment of conviction Airline persistence is very mush competitive. The players of this Industry be focusing on funky-cost strategy. in that location was a time when people spend lot of money on Air flight due to expensiveness fewer customers was interested for Aircraft traveling. But old age be change now, business grew globally, people travel globally. So automatically Airline Company grows as well as their competition. Now we will try to measure Airline Industries capability through Portes five Factor. This will help us to identify how much attractive this industry is. 1. Rivalry deep down the industry: Highly competitive industries generally earn low returns because the cost of competition is high. This can spell disaster in airline industry when times get tough in the economy. a. Price is an issue for undifferentiated products: in this airline industry diffentiation is based on service. Only service can give big differentiation here. So product wise weensy differentiation between competitors products exist. So rivalry low in this section. b. No. of Competitors & Size of Competitors: lots of players are of same size. There is no such dominant player.

c. If Demand is slowly ontogenesis: in this Industry demand is quickly growing so rivalry is low. d. If players use price to lot volume: in airline industry players are using price to sell volume. They are getting low return but they are doing this for stealing customers away from other competitors. e. If brand homage does not exist: Customer shows strong Brand inscription in this Industry. So rivalry is high f. If exist cost is higher(prenominal) than staying in the industry: in Airline Industry eliminate cost is higher thats why rivalry is as well as high. 2. Threat of Entry from new Competitors:  At first glance,... If you requisite to get a full essay, order it on our website: Ordercustompaper.com

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