International Strategic Marketing Plan

UNIVERSITI PUTRA MALAYSIA INTERNATIONAL STRATEGIC market PLAN FOR A multinational MANUFACTURING COMPANY JACKY NG FOCK THlAM GSM 1997 8 \ TESIS J berth WRITING AND ANALYSIS INTERNATIONAL STRATEGIC MARKETING PLAN FOR A MULTINATIONAL MANUFACTURING COMPANY MBA PROGRAM FACULTY OF ECONOMIC AND direction UNIVERSITY PUTRA MALAYSIA SERDANG DECEMBER 1997 BY JACKY NG FOCK THlAM 45174 ACKNOWLEDGEMENT This case writing has non been do possible if not for one key factor that is during my seam of undertaking the MBA program associated with four years working experiences in two Japanese manufacturing company. My around sincere acknowledgements and thanks atomic number 18 forwarded to my case writing supervisor, Prof Dr. Mohd. Ismail Ahmad for his sound advice, constructive suggestions and most important, his patience and understanding throughout the period. Last but not least, special thanks to all my friends who have contributed assistance in one way or another. TABLES OF CONTENTS ACKNOWLEGEMENT TABLE OF CONTENTS cite OF TABLES AND FIGURES PART 1 : CASE WRITING Page 1.0 Case Scenario 2.0 stage setting ofNC (M) Electronics 3.0NC (M) Electronic Mission Statement 4.0 Product shares 4.1 movie Division 4.

2 Home Appliance Division 5.0 Organization Structure for Video Division 6.0 Dilemma- Year 1993 to 1996 7.0 Europe Market 8.0 Strategic Alliances 9.0 commission Philosophy ofNC 10.0 Research and Development Strategy 11.0Planning and Control remains 12.0Performance Review 13.0Business Integration and Technology 14.0Business Organization 14. 1Engineering discussion section 14.2Finance discussion section 14.3Quality Control Department 14.4Human Resource Department 14.5SaIes and Marketing Department 15.0 New Challenge 8-9 9-13 13-14 14-15 15-17 18-19 19-20 20 20-21 21-41 1-2 2-3 3-4 4-8 41-42 PART 2: CASE ANALYSIS Page 1.0 Executive Summary 2.0 Problem Identification 2.1 major(ip) Problems 2.2 Other Problems 3.0 Methodology 4.0 Financial Ratio Analysis 4.1... If you ask to get a full essay, order it on our website: Ordercustompaper.com

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