Southwest Airlines

Abstract south-west Airlines is the largest carrier in the United States based on the number of passengers carried domestic altogethery in a year. They are an parsimoniousness airline, based in Dallas, Texas and according to Smart Brief, 2008, are as well as the most profit able-bodied; posting high profit margins for the thirty-fifth consecutive year. Given the hardships faced by like airlines in the last two historic period, souwest Airlines no-frills approach to stage business is the ticket to success. Overview History Southwest Airlines has been operating for more than 37 years and was a result of Rollin King and Herb Kelleher. They began with hotshot unreserved notion: If you get your passengers to their destinations, when they want to get there, on time, at the concluding possible fare, and make darn sure they cast a good time doing it, people will pilot your airline. What started as a small Texas airline has become one of the largest airlines in America, serving over 104 million passengers to 64 cities all across the country over 3,400 times a day. When the incision of Transportation began tracking Customer Satisfaction statistics in 1987, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded (Southwest Airline, n.d.).

Southwest Airlines is the largest domestic carrier by intact passengers, carrying over 101.9 million passengers in 2007 on over 1.1 million flights. Southwest thrives on maintaining low operating expenses, primarily with its extensive fuel hedging, which saved the company an estimated $791 million in fuel costs in 2007. Because of its low costs, Southwest has been able to remain profitable for 35 consecutive years, a cause unmatched in the airline industry. The company earned $9.86 one million million in revenue in 2007, an 8.5% increase from 2006 as Southwest continued to expand and increase its capacity or accessible Seat Miles (ASM) during a period when most competitors were reducing ASM. securities industry in which... If you want to get a full essay, indian lodge it on our website: Ordercustompaper.com

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