Nokia- a Strategy

Haas School of Business, U.C. Berkeley NOKIA Its laborious universe #1 NOKIA Its tough being #1 HAAS SCHOOL OF B USINESS, UC B ERKELEY M ARKETING FOR uplifted TECH ENTREPRENEURS FALL 2001 ANDREW ISAACS Prepared by: Jill Alvidrez, Peimin Chi, Nipul Chokshi Sarang Dalal, Steve Sinha, Rahul Shah, Nancy Suh 1 Haas School of Business, U.C. Berkeley NOKIA Its tough being #1 2 Haas School of Business, U.C. Berkeley NOKIA Its tough being #1 TABLE OF CONTENTS INTRODUCTION ........................................................................................................................... 4 INDUSTRY OVERVIEW................................................................................................................ 5 VALUE cosmic string .................................................................................................................................. 5 PLAYERS .......................................................................................................................................... 5 INDUSTRY GROWTH RATES .............................................................................................................. 6 NOKIA MARKETING STRATEGY...........................................................

.................................... 7 INDUSTRY TRENDS.................................................................................................................... 10 KEY D ECISIONS set about NOKIA ..................................................................................................... 12 RECOMMENDATIONS............................................................................................................... 13 RESIST COMMODITIZATION ........................................................................................................... 13 FOCUS ON REPLACEMENT M ARKET ............................................................................................... 15 ENABLE DATA-DRIVEN... If you want to support a full essay, order it on our website: Ordercustompaper.com

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