Business Plan for a Car Wash Essay example -- essays research papers

1.0 BUSINESS PROFILE1.1 Business DescriptionModern plenty are very busy and they often neglect to clean their cars, and sometimes the limited living distance also is the problem for the flock who regard to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the car wash shops are increase quickly, and people are happy to send their cars there. In Taiwan, contribute- swear out cars is more popular, because the customers telephone using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars. Kevin Car Wash (KCW) task is a newly established car washables company locate in the city of Kaoshung, in the south of Taiwan. KCW was established to cater for people who are busy and often neglect to clean their cars as tumefy as those people who have difficulty cleaning their cars at their homes because they do not have an available area.Taiwanese people believe that washing cars by han d is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100150 squares in size and will be located on the corner of the street in the central. 1.2 Business bearing StatementKCW is dedicated to providing its customers the ultimate car wash & care experience. centre all of its energy and resources on customer satisfaction and value, while providing owners and employees an slender reward. 1.3 Situation AnalysisKCW is entering their first year of operation. Kevin believes that a complete marketing strategy will be cardinal to the success of the business. KCW offers a superior hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the tralatitious automatic car washes.1.3.1 Pest AnalysisPolitical FactorsEconomic Factors fond FactorsTechnical Factors1.4 SWOT AnalysisThe following SWOT analysis captures the key streng th and weaknesses within the company, and describes the opportunities and threats facing KCW.1.4.1 StrengthsGood relationships with many perspective customers in the target market. Strong family name recognition and equity in the community. healthy trained employees.1.4.2 WeaknessesThe need... ...le risk, and it may cause the price of petrol to getting high the deepen rate of currency to change. If the price of petrol gets higher and the exchange rate of currency is changed this will decrease the usage and sales of cars. downstairs this situation, the car washing shop will decrease the demands from the car drivers. They pick to use the public transportation than using their own cars. Furthermore, the environment principle is the important issue that KCW need to consider all the time, because if my car washing shop disobeys the rules, the shop may lose its the operation license or even be closed down by the law.8.2 Contingency fancyTo create a contingency plan KCW are conside ring the following cistron and areas. Again, once KCW has this plan will help its operation and compete with its competitor. Difficulties and RisksProblems generating visibility. too aggressive and debilitating actions by competitors.Worst Case Risks May complicateDetermining that the business cannot support itself on an ongoing basis. Having to liquidate equipment to inter liabilities.REFERENCES1. http//www.glaze.com.tw/procedure1.htm