'Burger King Incorporation\r'

'This is the second leading stiff food chain in United States; it in general concentrates on the use of restaurants of which the company has franchises more than 10400 restaurants that argon any over in about 71 countries worldwide (Glenn, 1995, p C2). This was established the two Miami entrepreneurs plunk for in the 1954 and later sold it to the Pillsbury in the course 1967. Today, its head offices are situated at Miami, Florida.By the category 2008, the company had around 41,000 people as their employees. With the demographic forces, the company has extended its wings to many countries that either over the world.With this, they have managed to serve over 15. 7 meg customers, of which have ended up submitting them to rough of the forces (Louise, 1996, pg 14). This is because, different people tend to perceive occasion differently and thus, they have been forced to stupefy up with ways in which they can satisfy all the clients in the company. This chiefly concerns with th e type of materials that they use to come up with their product, and the way they label the product to drag the market place at a given locality.As deal to the many franchises within the company, the franchisee began to collide with each other. This direct to the deterioration of their relationship which in the long fit resulted to the falling sales within the company. This was the major scotch force that the company faced in the yr 2001 till they were forced to sell the company to conference of investors in late 2002. The company faces competition forces mainly from McDonalds Corporation who is their principal competitor in the market (Brymer, 2000, pg 22).This company has managed to outdo the Burger King because of their ability to be able to serve around 15 million customer daily, this has also been as the regard to the occurrence that the company has more restaurant outlet compared to that of the Burger King, objet dart Burger have 10,400 restaurants worldwide, the McD onalds Corporation has 31,000 restaurant worldwide. This has given them the benefit to reach to more client than the Burger King. Reference Brymer, R. A. & international ampere; Hashimoto, K. (2000) Hospitality & Tourism: An Introduction to the pains pp 20-24 United States: Kendall/Hunt Publishing Compan\r\n'