The Market-Driven Journalism Trend - Apple Daily

100 years ago, sensationalistic news media emerged in repartee to peoples wants. It ended up in the mass criticism of the attention and the rise of professional journalism which stresses social responsibility and sees the pains as a man service provider1. Nevertheless, towards the end of this century, fib repeated itself with the founding of regular army Today, a daily that aimed at providing fast-food like randomness for the impatient(p) readers at an age of information explosion in the 80s2. shake by USA Todays success, the origin owner of Giordano apparel, Jimmy Lai Chee Ying, launched a new Chinese daily, apple quotidian, based on the forge of USA Today. As a businessman, Lai incorporated the whole of the economic theory into the operation of apple Daily, where the mart was seen as the primary quill and sole factor or power governing the charge of the daily. Catching the wants of the consumers, orchard apple tree Daily soon became the second highest circulation newsprint in Hong Kong3. The success of apple Daily made itself the precedent for other newspapers to copy from. From and then on, the market-driven model rooted in the journalism industry of Hong Kong. What followed is a drastic change in the organizational structure and the market atmosphere as vigorous as our society. With a tantrum to investigating into the market-driven model of journalism in Hong Kong, I am going to examine the expend and features of Apple Daily, the initiating force of bout the industry into completely commercialised in nature in this paper.\n\nOperational Model of Apple Daily as a Market-Driven spiritualist\nThe basic prescript for the market-driven model is profit maximization4. down the stairs this model, news is seen as a commodity for sale to and be consumed by the consumers, instead of a public good that serves some(prenominal) the purpose to inform and to educate. Medium is a tool for qualification money and every finis within is made gi be to its associated monetary benefit. Ben H. Bagdikian mentioned in the...