The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in confederacy with dickens other associates, opened the G sure-enough(a)en Rule transshipment center in Kemmerer, Wyoming. At the time it was uncommon to charge the same(p) scathe to each and every customer; however, Penney preached the slogan supporter worth charged to all, regardless of customers social status. After get bulge his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, make it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys fair game is to purpose its customers fashionable, high-quality sell at low-priced prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and well-to-do locations. From this statement we can see that JC Penney is structured around the customer. placement STATEMENT : JC Penney want s to will their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High bore Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across north America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > supplier > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Television and radio receiver comme rcials -Magazines -Newspapers -Sponsored eve! nts -Mail -Quality of customer service Price: -Affordable products that are competitive inwardly their market          butt joint MARKET: - Primary objective lens Market (named Modern Spenders by JC Penney) - Double income family (gender being some(prenominal) male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to liter thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have subsisting shopping patterns -Not a care of free time These plurality represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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