Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative product conk outed by Aqualisa, in terms of both cost and quality, has been facing challenges in the foodstuff since its launch four months ago. The product described by faithfulness of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has entrance poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS deplete who has the itch to think big is faced with many key decisions regarding the companys merchandiseing strategy. He is re-evaluating their subsisting strategy regarding the overall positioning of the product, distribution consider and soundly pricing and promoting Quartz. This report analyzes Aqualisas existing strategy, beginning with market segmentation and customer behaviors leading to the 4Ps (Product, Place, Price and Promotion). base on the analysis, recomme ndations have been provided that will help Aqualisa in developing an hard-hitting marketing strategy. U.K Shower grocery storeU.K. Shower market is consists of customers who are variant of uninformed about the showers and do understand the product options. found on the information in the case, they can be dual-lane up into mainly two categories of customers: individual buyers and property developers. from each one of these is throw out subdivided based on two variables: toll and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detai led definition of the above bode is as fol! lows, along with the product that Aqualisa offers to render to their need. Quartz is a new product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not take their existing products and also gains substantial entranceway into the market at the same time. If you want to get a full essay, target it on our website: OrderCustomPaper.com

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