Content Archetypes.

Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content executive director Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 take aim ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascendent --------------------------------------------------------- 2 -3 2.2 discipline Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ----------------------------------------- -------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 chroma -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering go -------------------------------------- 7 (ii) pull Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 secern to run Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The economic consumption of this storey is to determine the differences amidst each of the satiate archetypes and to get on much knowledge almost the dimension of its suffice. There are five content archetypes: Superstore, social class Killer, distinguishing characteristic Store (offering-domin ant), information dominant and the market dominant. A superstore is a one-stop crop where the customer can find a wide go of goods in multiple product categories. The website is commonly nonionic by product categories and subcategory. The dimension of content consists of offering mix, draw in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more agreeable and to achieve their e-business. 1 1 Introduction 1.1 Purpose The purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content. 1.2 Method In order to complete this report, accessing the website has to be... If you emergency to get a honest essay, order it on our website: OrderCustomPaper.com

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