Synopsis: Brand Image Description of target merchandise I am creating a medium-high standard of sea pabulum, in a popular dobriny of a function of Sydney. I have decided that my target market give contain of: * Tourists * Families * Mid-High Level In seminal fluids * Adult Couples Justification of target market brink is located in the Rocks, Sydney. The Rocks is a location, which offers stunning views. Near by is circular quay, the hub of Sydney harbour and stepping point of some of Sydneys keen attractions with ferries departing and arriving every few minutes. Also neighbouring the Rocks is the international passenger terminal stage for all tourists traveling by cruises. This means that tourists allow constantly be within the vicinity of beach. With the presence of the opera house family unit and the Harbour Bridge, a sizeable amount of Families, Tourists and Couples erect be found among the streets and waterfront. As these people come for the views and historical culture, which the Rocks provide, they besides seek food and restaurants that give satisfy their ethnical and charming desires. Brand Image As the word Coast springs to mind, thoughts of beaches, the ocean, great clear waters and the shore all come to mind. With the dandyish design and wavy design of the logotype, people depart presuppose of sophisticated and high quality seafood.
To promote tick off aw beness, the restaurants logo will be displayed on all menus, packaging, waiters shirts, chefs aprons and serviettes etcetera As well as strong shop signage, the main intellection is to bombard the customer from the moment the wal! k in to fortify our dent and associate it with high quality eat. As they are being surrounded by our brand they will protrude to associate our product with high quality dining and food. Our food and service also contributes to how the public view our brand with word of mouth. High quality must be maintained, as this is an important part of our brand image. Quality of brand recreation and unique methods Layout...If you want to get a full essay, depict it on our website:
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