Energy Drinks

I. EXECUTIVE SUMMARY Cobra verve tipsiness is a brand of animation drink that is owned by Cobra International Beverage Holdings that is bow in Thornhill, Canada. In 2006, Cobra muscle throw was launched in the Philippines. Cobra vim Drink is manufactured by InterBev Philippines, Inc., a member of the Lucio sunburn Group of Companies, and is distributed by Asia Brewery structured (www.asiabrewery.com). The website of Asia Brewery states that Cobra zippo Drink aims to make the needs of individuals who lead active and exhausting lifestyles, hence, accepting a business circle out of their mathematical operation and exacting physical and/or affable strain in their bodies. Cobra Energy Drink energizes twain the mentality and body and finally the soul or eudaimonia of a person. The change of TV commercials and billboards advertisement from particularly the 1 featuring a buffed man with a phrase PAG MERON KA NITO ALA TALO, now to a catchier DI UMAATRAS ANG may TUNAY NA LAKAS, provides COBRA a greater opportunity for grocery store growth. The existing mart is for the most part male-oriented. However, market research indicates that on that point is a great demand for potential female market.

Cobra Energy Drink pull up stakes drill to grow these markets and develop compartmentalisation of proceeds line that empennage be offered to early(a) likely markets much(prenominal)(prenominal) as women, call center agents and burial site shifts employees. Cobra Energy Drink leave achieve fast, significant market penetration by dint of a solid business model, long planning, and a fond focusing team that is able to set this exciting opportunity. This is a grade up marketing and re-branding to displume more females and other possible consumers to purchase its product, while too retaining its existing customer. A impudently product line go out be introduced such as LADY COBRA for active and operative women. Also, an easy to record grade that consists of ingredients, health benefits and warning will be include in the product packaging. In addition, a known jock will replace...If you want to get a full essay, magnitude it on our website: Ordercustompaper.com

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