Why is the use up of enjoyment central to how we understand
how the media works?
The study of consumption is essential to understanding how the media works because all media argon consumed in a come outicular way. Therefore, understanding how and why distinct media are consumed is essential in learning why dissimilar types of media are successful or non.
In order to understand consumerism we foremost of all need to understand the consumer. Unlike the termination guest, which is be in terms of a specific firm, the term consumer generally refers to anyone that engages in consumer behaviour. Consumer behaviour can be defined thus;
The decision process and physical activity individuals engage
in when evaluating, acquiring, development or disposing of goods and
services.
In the traditional sense of the word consumerism has been defined purely in terms of economic goods and services. However, in recent long time this grabpoint has been broadened so that many scholars now do not consider a monetary exchange necessary for consumption to take place. In light of this new expanded view of consumerism it can be said that all aspects of the media, from television to salve information available on the World Wide nett can be included in consumerism.
Therefore, the way in which consumers decide which media to consume is central to the study of the media.
I believe that in modern society consumerism and the mass media go hand in hand. They each have a huge discriminate in the success of the other. Without the mass media which is perhaps the most important part of marketing, consumerism would not be as much a part of everyday life as it is today. And without our culture of consumerism the mass media itself would not be as widely consumed and therefore, not the huge intentness that it...
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