Sucess Of Rover-BMW

CONTENTS CONTENTS         1 INTRODUCTION         2 HISTORY OF BMW         3 HISTORY OF ROVER         5 SUCCESS OF BMW-ROVER         7 OPTIONS FOR future(a)         12 STRATEGIC DIRECTION OF COMPANY         14 remnant         17 BIBLIOGRAPHY         18 INTRODUCTION The Global Car fabrication has many major collaborative and ownership think. Within these links there are many factors that affects the market share of a car company, which include trying to enter into the International Market, the place of technology in the industry; e.g. how technology has changed over the eld and what the effects of that change have resulted in; the impact of well-disposed and legislative requirements that have to be followed and how the buyers of cars will change and how it has varied over the years. In the case of BMW-Rover, given the increasing dynamics of the car industry, the question was whether this company had the resources to stand the competition and the competitive position to achieve the aims that were set.

HISTORY OF BMW The company of BMW began back in 1916 in Munich when the Bayerische Flugzuegwerke (Bavarian Aircraft Works) was set up to produce aero engines. BMW was founded shortly afterward that where they made motorcycle engines and later proceeded to make completed motorcycles with the noteworthy flat-twin engine.



The next step was the introduction of the prototypes of a very march on front-wheel-drive car, with a pre-selector gearbox and integral bodywork, which were built but accordingly abandoned. In 1928 the company of BMW bought the Dixi-Werke factory in Eisenach. The Dixi car (the Latin for ?I speak) had never been a big seller, but when an transcription was reached with Sir Herbert Austin to build Austin seven-spots at the plant, BMW cars were launched. The sea captain 3/15DA progressed to the 3/20DA but the cars were unmistakably Austin Seven based.

The first brand of BMW was the 326 and 328 sports car, which were later...

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