LIQUID PAPER
This is the story of a very simple excogitation that you can find in almost every moorage in the whole world today. It is also the story of an finder whose creativity and persistence resulted in a very utilitarian product. What is the famous invention? It is Liquid Paper, the white liquid that covers up the mistakes you make when writing or typing. It was invented by Bette Nesmith Graham, a escritoire in Dallas, Texas, in the early 1950s, who began using tempera headstone to cover up the typing errors in her work.
At the cartridge holder, she was a twenty-seven-year-old single mother of one son, struggling to make ends jar against and working as a secretary to the chairman of a big Dallas bank. When she began to work with her first electric casefulwriter, she found that the type marks she typed onto the paper didnt erase as cleanly as those from manual typewriters. So Ms. Nesmith, who was also an artist, quietly began painting show up her mistakes. Soon she was supplying bottles of her homemade preparation, which she called Mistake Out, to other secretaries in the building.
When she lost her job with the company, she dour to working full duration to develop the Mistake Out as a business, expanding from her syndicate into a small trailer she had bought for the backyard. In hopes of marketing her product, she approached IBM, which turned her down. She stepped up her own marketing and within a go was a financial success. The product, which came to be called Liquid Paper, was manufactured in four countries and change in nearly three dozen. In fiscal 1979, which ended about six months before she sold the company, it had sales of $38 million, of which $3.5 million was net income. By the time she finally sold her business to Gillette in 1979, she had built her simple, operable idea into a $47.5 million business.
It is heart-warming that the story has a blessed ending in more ways than one. Ms. Nesmith...If you want to light a full essay, order it on our website: Ordercustompaper.com
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