The Indian e-commerce industry is still in its emerging phase with only 42 million Internet users (2007) at 3.7% penetration, but growing at 30% year everywhere year. Nevertheless, the invention of internet has created a paradigm shift of the conventional way people shop. Despite the economic slowdown, Internet retail in India grew by 38% (2007-09), r from each oneing Rs. 26 cardinal in 2009. The rapidly increasing online transactions has created a pack to regard how the guest perceives online purchases and if there any critical factors which merchantman diverge the customers. The enormous growth potential for online retail in India and its success story in US provides a coarse opportunity to study the factors which allure these purchases.
Decision Problem
A pile of studies have been conducted to analyze customer behaviour, not only to understand the customer, but to create marketing strategies for the companies based on the results. Online sell is a new medium of retailing for India and various factors ( comparable price, trust, variety, convenience, availableness etc.) influence the customer purchases. In addition, different product categories influence in a different way on each customer segment and their purchases decisions.
The objective of the study is to examine which factors influence online purchases and to further understand the customer segments and product categories where the effect is most. The results pull up stakes be useful to online retailers in nightspot to satisfy customer demands and compete effectively in the online market.
Research Design
Research bother: To conduct a diagnostic study to identify the primary(a) factors the online customers takes into consideration when making purchases online in different product categories like books, apparels, electronics etc.
Further, to investigate if any customer segments can be identified and if the segments relate more strongly to a particular(a) factor than others.
Methods: Interviews and survey...If you want to get a full essay, order it on our website: Ordercustompaper.com
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