Kentucky Fried Chicken, a very famous chain of fast food outlets is one outstanding direct competitor. KFC has been known to be a drawing card in the chicken restaurant segment with an annual barter of more than a billion dollars. The KFC as a steel is hearty established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of umpteen competitors in the fast food industry the comp any(prenominal) was qualified to retain its large loyal customer base because of its unparalleled offering. Due to this reason the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and form food provider. KFC currently has more than fifty percent of the securities industry share in fast food industry and the tonic entrants are finding it very difficult to capture any of its share.
Over the years KFC has gained enormous recognition as a reputable brand for fast food and has globally positioned itself well in the industry. However, this sound competitor also has their weaknesses. It was unable for them to tend out their original idea; the special paper pailful that is now used by the KFC for delivering large sized orders was originally introduced by Wendys restaurant. The company has entered so many markets in the past in the United States that its growth rate was roughly only one percent an year. KFC is said to not to even off attention to its resource and development (William, 1983). In addition, inflexibility of prices makes it unaffordable for essence class people.
Another direct competitor worthy of...If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com
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