Making Business Decisions I

Making Business Decisions I

procedure 3: M- coupon

1). Why ar m-coupons better than traditional account coupons?
Using m-coupons cuts down on time, less costly, and it reaches to a greater extent potential customers than using
traditional paper coupons. It faecal matter drastically reduce delivery and redemption cost, and trigger
caprice buys. Also since people carrier their cell phone with them, the coupon isnt forgotten.

2). What are the risks problematic with quick marketing and m-coupons?
Be sire mobile technology is always rapidly growing and changing, companies have to report
updating and monitoring its security plan.

3). What are the privacy issues involved with mobile marketing and m-coupons?
The selling of cell phone numbers game to third parties, transferring or forwarding the information to
hackers and pranksters for misuse/fraud.

4). How can the café benefit from collecting and track response rates of m-coupons by customers?
It will benefit from tracking response rates cause its like mobile networking and faster communication
among customers.

5). How can the café benefit from tracking if an m-coupon is forwarded to another cell phone?




See how many more potential customers it reaches in less time it wouldve taken the café to send.

Part 4: Virtual customer

I would create and post a catchy and witty video of customers waiting in a long extraction while awarding employee disorganized, being sluggish and bumping into each other to catch the viewers attention. It would then show a manager pulling employee off the front line into a training room where they are trained on how to use the new equipment, be organized and prepared for the crowd. It will also show employees passing out coupons, giving customers a big smile and apologize for their inconvenient.

The advantages/pros in using YouTube as a customer communication vehicle is that it does the driving for the phoner in getting...If you want to get a full essay, night club it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper