Fmcg

INTRODUCTION



FAST MOVING CONSUMER GOODS

Products which have a quick turnover, and relatively meek cost are known as straightaway Moving Consumer Goods (FMCG). FMCG ingatherings are those that get replaced within a year. Examples of FMCG mostly include a wide range of frequently purchased consumer crossings such(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, create from raw material paper, and chocolate bars.

The FMCG Industry


The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution network, intense disputation between the organized and unorganized segments and low operational cost. availableness of key raw materials, cheaper labor costs and presence crossways the entire value chain gives India a competitive advantage.

he FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.



Penetration level as well as per capita consumption in most product categories like jams,

toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle section and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products.

egress is also likely to come from consumer upgrading in the matured product categories. With

200 million people expected to shift to impact and packaged food by 2010, India needs around US$ 28 billion of enthronement in the food-processing industry.

Automatic investment approval (including foreign technology agreements within specified norms), up to 100 per cent foreign...If you want to get a honorable essay, order it on our website: Ordercustompaper.com



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