Chinese PC retailer company--Lenovo, which is considered to be Chinas answer to Sony, posted a profit of $110 cardinal recently, which resulted in a 15.1 percent earnings increase by quarter 2 in 2008 which compared to the same period in 2007, despite a slowing global economy. However, Lenovo is dumb facing a challenge as many uncertainties re main as well as continued threats by its competitors who have built up significant economic strength in the world. This hatch will explore the main strategy of this company, then set the PC grocery by calculating the Herfindahl Index (HHL), crumple the major competitors of Lenovo, and then address how competitive the market is in which Lenovo is involved.
2.Description of Lenovo Group Limited and its leading strategic
In 1999, Lenovo graded as the first place in the PC market in Asia-Pacific (excluding Japan) and has maintained this position ever since. After it gained the acquirement of IBMs PC operations in 2005, Lenovo had jumped to the third place in global PC shipments, achieving a peak market dispense, which delineate 8% share of the market, up from a 2.4% market share in 2005, according to IDC figures.
opine 1 - The portion of gross revenue in four main markets of Lenovo in 2007 (data from Lenovo annual report)
Figure 2 - The growth of sales in four main markets of Lenovo in 2007 (data from Lenovo annual report)
As we can see from the represent shown above, Lenovo enjoyed the fastest growth in Europe-Middle & East Africa, which represented a 30% growth compared to 2006. The growth in Asian still maintained a fast climb while the long-playing increase was in the US market.
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As one of the major sponsors in capital of Red China 2008 Olympics, Lenovo has seized this golden opportunity and successfully become the scene-stealing in campaign of peoples eyes. Lenovo is banking on the Olympics as part of its global market...If you want to pull in a full essay, order it on our website: Ordercustompaper.com
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