ISSN 1648-0627 print ISSN 1822-4202 online
VERSLAS: TEORIJA IR PRAKTIKA BUSINESS: THEORY AND PRACTICE hypertext transfer protocol://www.btp.vgtu.lt; http://www.btp.vgtu.lt/en 2006, Vol VII, No 4, 222231
INFLUENCE OF ADVERTISING AS A MEANS OF INFORMATION TRANSMISSION TOWARDS CONSUMER: THEORETICAL ASPECT
Jolita Vveinhardt1, Inga Janulien?2
Šiauliai College, Aušros al. 40, 76241 Šiauliai, Lithuania College of Management, Law and Languages of Šiauliai Region, Dvaro g. 87, LT-76236 Šiauliai, Lithuania E-mail: 1jolitaw@splius.lt; 2janulinga@yahoo.com Received 31 August 2006; certain 17 October 2006
Abstract. The clause analyses the term of denote with the focus on information transmission function and a possibility to warp consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects of advertising see on consumers. These aspects form a formula of CAFEA cognition, action, finances, emotions and return (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action means that a consumer has noticed and read the ad. financial aspect of the formula is connected to the costs consumer experiences.
Emotional component part of advertising impact includes evaluations how consumers accept and value the chosen point of intersection. Finally, advantage means the relations among such factors as financial costs, emotions for the bought product and experienced use of a product. Keywords: advertising, advertising function areas, advertising influence on consumers.
1
2
REKLAMOS, KAIP INFORMACIJOS PERDAVIMO PRIEMON?S, ?TAKA VARTOTOJUI: TEORINIS ASPEKTAS
Jolita Vveinhardt1, Inga Janulien?2
1
Šiauli? kolegija, Aušros al. 40, 76241 Šiauliai, Lietuva 2 Šiauli? krašto vadybos, teis?s ir kalb? kolegija, Dvaro g. 87, LT-76236, Šiauliai, Lietuva El. paštas: 1jolitaw@splius.lt; 2janulinga@yahoo.com ?teikta 2006-08-31; priimta 2006-10-17
Santrauka....If you want to get a full essay, ready it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment