Swot Analysis

Antillean Baking caller-up produces and sells a variety of baked products such(prenominal) as bread, biscuits and buns on the local market. In youthful years it has lost market share and management has dogged to do a mill Analysis of the following areas-: (1) Customers, (2) Suppliers, (3) Competitors and (4) In landmarkediaries. (a)What does the term elevate Analysis mean? (4 marks) (b)Identify and outline the concern on the companys operations of the TWO trends in EACH of the four areas identified above. (21 marks) (a)In order to dampen a marketing excogitate or strategy which tail end post preferred and likely directions, the firm can behave a SWOT Analysis which is a general and energetic examination of a businesss current position. The SWOT Analysis will identify strengths and weaknesses of the business and external opportunities and threats. SWOT analysis can be used to explore a range of situations such as existing marketing strategies, consumer perception of products, effectiveness of distribution and brand image. For example in the contingency of Antillean Baking Company, the firm may be satisfactory to prize their strengths and weaknesses and the strengths and weaknesses of its competitors which would be the threats and opportunities to the firm. This information may help Antillean formulate the power for the lost market share.

(b) In preparing a strategic plan to regain its lost market share Antillean Baking Company essential first find out what factors caused the decline in market share. With this information the company can take corrective actions to stop the decrease and increase its market share. To be able to identify the trends in the market Antillean Baking Company must consider the major stakeholders of the firm which are the customers, the suppliers, the competition and the intermediaries. In such a dynamic and evolving customer market a SWOT analysis of the firms consumers may identify trends such as changes in consumer taste and preferences. Consumers today are... If you trust to get a full essay, order it on our website: Ordercustompaper.com

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