Switz Food

Switz Foods insular Limited 3 SWITZ FOODS PRIVATE LIMITED It was 9 a.m. Alok Dey, General Manager of Switz Foods Private Limited (SFPL), was in his favourite office chair sipping a cup of hot coffee. But the chair was no long-dated comfort open for he saw a competitor subject open on his way to the office. The words of last eve from his finance manager, Sarkar, echoed in his ears: The growth in profits for this form (2004-05) will be less than expected. This is the first time in the last five years we are not able to meet our numbers! Thoughts began to flow as to how the company had gravid over the years. SFPL had been the best in cakes and bakery business. His team had delivered the practiced product, in the right quantity, at the right time and with best toll. But Dey knew that the times ahead would be hard with change magnitude competition from domestic players and global heavy weights. He was deliberating on how to meet the newer challenges. Two possible solutions emerged. The first was to reduce cost by decreasing the uncertainties in the system, and the second was to increase volumes by entering new markets. Monginis, The Cake Shop was the name by which Kolkatans knew. SFPL was jointly owned by T.F. Khorakiwala and Arnab Basu.

It manufactured and distributed savouries, pastries, cakes, birthday gateaux, cookies, breads and another(prenominal) bakery items. Products were divided into two categories: 1) pastries and cakes and 2) savouries. As a deceitfulness bakery, Monginis needed manual skills to give the desired shapes to its hot marketing cakes. The products reached the customers through franchisee outlets all over the city. Switz paid royalty to Monginis Foods Limited, Mumbai, for utilize the brand name. The bakery industry in Kolkata was highly competitive. Monginis lead the market followed by Sugar & Spice. Other players were Kathleen, Flurys, Upper Crust, Cakes N Bakes, Hot Breads, Ambrosia, Modern Bakery and Kookie Jar (Exhibit 1 gives market share of dominant players).... If you want to get a full essay, order it on our website: Ordercustompaper.com

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