Retailing in Emerging Markets

Retailing in Emerging Markets - Europe - July 2011Russia SUMMARY?The ceding back of 2009 was severe. Consumer spending fell by over 7% in real terms. ?But 2010 has seen a recovery and the prospects for the Russian economy, underpinned by oil as the Middle East is in turmoil, argon excellent.?Problems remain notably the high rate of inflation and it w come uponethorn be that there will have to be deflationary measures to bring it under control, but this will have to take care until after the election, due at the end of 2012.?The recession hit sellers hard.?Many had hyperboliseed too fast and overstretched balance sheets. They were otiose to cope with the sudden f wholly off in film and some failed?Those that survived are now able to look to expand again, though many have had to go through a period of retrenchment and rationalisation.?The winners have often been the foreign retailers for whom Russia is completely a relatively small part of their business. They were able to personate out the recession and take advantage of expansionary opportunities in the recovery.?The surpass ten retailers account for under 8% of all retail sales. Russian retail is still extremely fragmented and sluice the leading food retailer takes only 2% of all retail sales.?That will change over the next a few(prenominal) years.

The market leaders are already capitalising on their posture and are expanding fast, both through acquisition and through beginning new stores.?However, while some sectors are quite highly concentrated, notably mobile phones and electricals, others have far to go. ?Clothing retailing is normally more fragmented because changes in fashion take dynamic newcomers to take a significant share relatively quickly. But that hasnt happened yet in Russia, though with both H&M and Grupo Inditex developing fast they could lead the way to a greater multiple share of the marketStrengths ?The economy is growing rapidly.?A huge consumer market.?An oil economy.?Under-25s account for nearly a third gear (31%) of the population, very... If you want to get a full essay, order it on our website: Ordercustompaper.com

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