Monis Raza

[pic]Weaknesses 1. Olwell TVC Olwell ad which is based on Western life style, ENGRO foods blur management showed a man who put off his clothes & keep just in his undergarments, or half nude lady in a cat walk or men admiring the figures of a lady in mix gender health club. In this ad they are creating associations with the fall guy through the stripes, which is a highlight of Olwell packaging. half(a) naked mint accept been shown with tattoos of the same stripes in order to show that they are loyal consumers of Olwell. Also, the talent, situations and locations connects well with the ad to give Olwell a premium positioning. The brilliant marketing people at ENGRO Foods failed to analyze is that the market they are tar extended the ad on, is Pakistan, where practicing Muslims reside, who have strong religious beliefs. When making the ad, the brand managers were focused on, making an ad that should give the brand the most premium look and none amongst the target consumers but on the other hand they were least bothered about the ethics, religious beliefs and cultural values. 2. Owning Red Color The company has not owned the color red like Nestle has a discolour Milkpak; Haleeb has a blue carton etc.

This whitethorn create problems because when a consumer enters a grocery shop, then he/she might have problems in recalling the brand because there is no color association attached to Olpers. The company may need to find a suitable color in which to focus its upcoming marketing strategies. 3. Low Quality Milk EFL is not having its own dairy farms; it largely collects loose milk from farmers &g w a la s through its 40 milk collection centers, which sometimes is of low quality and impure because they add veggie oil to milk to get higher prices. 4. Packaging EFL is dependent upon Tetra Pak for the packaging of its entire dairy products. Tetra Pak is the only option available to Olpers for packaging because it is having monopoly in the packaging sector in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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