Marketing Mix Analysis

MARKETING OF BANKING SERVICES IN RURAL AREAS Banks today atomic number 18 operating in a highly competitory and rapidly changing environment. In the changing economic scenario, a headmaster come up to business development is essential and the survival of a banking governing body depends on its ability to take up challenges attack up in the environment.  Developing business through merchandising of banks services is one of the crucial areas which inquire attention of the bankers to ensure profitable survival. MARKETING : CONCEPTS The role of marketing in an organisations existence and growth motif not be overemphasized in todays competitive environment. According to Peter Drucker, marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the target of view of its final result, that is, clients point of view. extract of an organisation depends upon its ability to acquire resources necessary for its sustenance. One of the modes of survival, as observed by Philip Kotler, is exchange, whereby an organisation creates and offers goods and services that are able to attract and satisfy the purchasers, in exchange of its value. This excerpt can be gainfully exercised only if the organisation develops the readiness to produce the needed goods and services.

The organisations should be geared to identify the customer needs and preferences which are subject to change over a period of time. One of the policy issues discussed in marketing is the crowning(prenominal) objective of the marketing efforts of an organisation. The general belief is that the objectives of marketing is to exploit the markets consumption of your products and services. However, it would be desirable to tick the goal at maximising consumer satisfaction, rather than consumption. The organisation, in the immense run, is likely to benefit from a customer oriented approach to marketing. The approach, in other words, should ensure strong foundation for the institutions existence,...

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