Mahindra

Example of movement marketing as a calamus for brand building NDTV-Toyota Greenathon Movement Launched in April 2008, the NDTV-Toyota Green campaign was Indias first ever-nationwide campaign to save the environment. The campaign is aimed at creating sentience about environmental issues by involving the people of our country to demonstrate a difference. The campaign was supported by Dr R K Pachauri and Indias Minister for Environment, Jairam Ramesh.  As part of this environment campaign, NDTV organized Indias first Telethon in 2009 THE GREENATHON, a fund-raising event that brings in people to donate money to support TERIs world-class Lighting a Billion Lives which aims at providing solar index finger to villages without electricity.  The Greenathon, a 24 hour live telethon for the environment simulcast crossways the NDTV network, is a combination of musical extravaganza, live chats with celebrities, simultaneous discolour activities across India, reports on environment and green pledges by celebrities, politicians and the super C man.

  In Year 1, we raised funds to light up 56 villages and in Greenathon 2, the event resulted in 115 villages beingness provided with solar power. The go green movement is gaining a diminutive mass in the country.The NDTV and Toyota Greenathon movement was partnered by Toyota.Activities included a Mumbai clean up drive,beach cleanliness programs, a marathon and entertainment extravaganza. through and through this initiative celebrities adopt a village for supply of solar powered energy.Donations were made by celebrities movie team supporters which amounted ample funds to support 67 villages across the country. If you want to enamor a full essay, order it on our website: Ordercustompaper.com

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