How Does Bmw Motivate Its Employees?

[pic] MAY 1, 2006 SPECIAL REPORT How does BMW motivate its employees? BMWs Dream Factory Sharing the wealth, listen to even the lowest-ranking workers, and rewarding risk have paid forward big time. The cable car looks like the victim of some wild scientists experiment gone awry. Inside a research science lab in Munich, a BMW 5 serial sedan is splayed open, with electronic gadgets and wires spewing in all directions. The project: an onboard computer that will greet you, then seek out information you want and entertainment you love. While you sleep, your BMW will scour the Net -- via Wi-Fi and other connections -- collecting, say, 15 minutes of new jazz followed by a 10-minute podcast on the energy industry. It may sound far-fetched, but for BMWs research wizards its moreover another way to woo customers by personalizing cars. This intelligent forge will grow to know you better every day, invariably learning what you like by monitoring your choices. The brains of the system logical argument leader even tag along with you on a business trip in the form of a smart card, instructing the Bimmer you binge in Beijing to load up your daily remedy of news and music. When Hans-Joerg Vö gel, the 38-year-old project chief, hops in the cars front seat and fires it up, his excitement is palpable.

Launching into a switch on the wonders of melding the virtual world with the nuts and bolts of an automobile, Vögel says the next generation of BMW 5 Series and 7 Series sedans will be the most Net-savvy cars on the road. And if hes right, itll be because Vögel had the vision to see the importance of the applied science and the gumption to build it so everyone at the automaker could hump its potential. We are encouraged to make decisions on our own and crusade them, says Vögel. Risk-taking is part of the job. Vögels project is just now a tiny part of BMWs vast innovation machine. middling about everyone working for the Bavarian automaker -- from the factory tale to the design studios to the marketing... If you want to get a full essay, put it on our website: Ordercustompaper.com

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