Guess Jeans Collection Analysis

1) Analysis on sales figures for Fall 200n-1 (Sell-in) 1.1) Mens versus Wo handss The following table demonst range season summary for manpowers appealingness and wo workforces accretion in general. gross revenue Units Initial SKUs Production SKUsCancellation % 32% 68% 100% no 1,669 1,795 3,464 % 48% 52% 100% NO. 951 1,131 2,082 % 46% 54% 100% Rates 43% 37% 40% Mens aggregation Wowork forces Collection Grand Total 313,940 652,408 966,348 1.1.1) High number of cancellations The summate cancellation places for mens and womens collection argon 43% and 37%, respectively. In some production categories, the cancellation rates are even higher than 50%, such as mens shirts, pants and jackets, womens dresses, accessories and jackets. The structure of the collection presents considerate inefficiency, therefore, the process of product design and development should be revised. Furthermore, the cancellation rate should be investigated further into key collection and fashion collection and price range with more information involved. 1.1.2) Imbalance surrounded by the distrisolelyion of SKUs and the distribution of sales in mens and womens collection.

As we can noticed from seasonal summary, the percentages of mens collection initial SKUs and production SKUs in total collection are 48% and 46%, however, the percentages of mens collection sales of total sales volume is 32%. The structure between mens and womens collection is poorly balanced. The company devoted almost 50% of efforts in mens collection product development and production, but finally the market respondence from sell in data for mens collection is very low compared with womens collection. scheme should evaluate the following questions: What do customers consider remember set? A make for Male or Female, or androgynous? What is the Guess positioning inside the company, a male brand or a female brand? Does the communication generate the right positioning message to the market? Does the products offered by Guess? match with Guesss brand... If you want to get a full essay, order it on our website: Ordercustompaper.com

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