Draft of New Zealand Marketing Audit

LETTER OF TRANSMITTAL Ta? Ke Solutions Ltd 2, Kereru Drive Tiri Tiri Matangi Is Rodney NZ 0930 24 whitethorn 2010 Mr Rob Fyfe CEO line of work New Zealand Auckland, New Zealand Dear Mr Fyfe, Regarding to your request of 1 August, I hereby affix our report conducting the marketing audit regarding to murder of comp some(prenominal)s marketing strategies. As been decided on the meeting of the board of directors, we have put under peculiar(prenominal) scrutiny the impact of an external and industrial environment, current trends and an anticipate future opportunities and challenges in the market. The report provides a research of the node oriented strategy adopted by ASB Bank contain and significant impact of an data technology on this strategy. Our findings break off that ASB has developed a long lasting strategy with focus on guest satis accompanimention and designed dedicated information system which serves as a powerful executive dick for the strategy. The system carries on the core traffic processes, largely supports closing making and allows operational excellence. Despite the research has uncovered a number of complex issues and narrow areas, ASB experience presents a very(prenominal) relevant and positive example to follow up for CBA.

The fact that ASB is a subsidiary of CBA gradually facilitates adoption of successful business practices and gives access to the expertise. The crux of the report illuminated the opportunity to unwavering truck the development of the new strategy to enhance customers satisfaction. The report provides a number of considerations for further steps. I am very thankful and delighted to work with you on this project. I and my colleagues will be happy to discuss any questions may arise on the nearest meeting. Yours sincerely Paul Mzhachikh - Managing Partner personal credit line NEW ZEALAND MARKETING AUDIT Prepared for: MB Naseem Rahman Submitted: 28 May 2010 Prepared by: Pavel Mzhachikh (Student No: 0061007740) mzhachikh@gmail.com Dmitry Mochalkin... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!