Coca Cola Prelimentary Analysis

1) Three initial scholarly sources from the library a) Sellers, Patricia Woods Wilton (1997-10-13) W here COKE GOES FROM HERE. b) Hiebig, Roman G, 2003 The Successful Marketing Plan c) Pendergrast, Mark 2nd edition, 1994 For God, area and coca- green goddess 2) Introduction Expanded The organization that we chose for our paper is Coca Cola. Coca-Cola is a publicly traded and internationally known go with who is primarily known for non alky beverages. Coca-Cola or Coke as it is most commonly called, has ane of the most recognizable Name and Brands in the world. The Coca Cola headquarters is located in capital of Georgia, GA. The primary market divide of Coca Cola is non- alcoholic beverage segment. A trivial known fact; In 1982 Coca cola grim its first non beverage acquisition, when they purchased Columbia Pictures, it was short lived because seven long time later in 1989 Coca Cola sell the icon Studio to Sony (Sellers, Patricia; Woods, Wilton (1997-10-13).Coca Cola has 500 brands of beverages that are sold in 200 countries; The company has 60 varieties of the signature brand of Coca Cola alone. According to heritage.coca-cola.com The Original Syrup for the Coke face was made in 1886 by an Atlanta Pharmacist named antic Pemberton.

The syrup was then mixed with carbonated water to shit what we know today as soda/pop, depending on which land of America you are from. The first bottle of Coke was sold at Jacobs Pharmacy for Five Cents a glass. In 1988 Pemberton died and everywhere a three year time period from 1888-1891 an Atlanta Business man by the name of Asa Griggs Candler secured the rights to the business for nearly $2,300. Candler was the first President of Coca- Cola. In 1919 Earnest fragrant bedstraw purchased the company from Mr. Candler. By 1923 Robert Woodruff, the son of Earnest Woodruff became the President of the company. Robert Woodruff was the first to put Coca Cola on the external level, Introducing Coca Cola to the world at the 1928... If you want to crap a full essay, order it on our website: Ordercustompaper.com

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