Blair

DECISION SITUATION Blair Comp whatsoever Inc. specializes in the irrigate purification merchandise and has experienced rapid growth over the past hardly a(prenominal) decades. Its production line is generally regarded as superior in terms of price and quality, with its prices typically higher than most competitors. In 1990, Blair released their home piddle filters, which qualified as the first product they had ever directed specifically at consumer households. Soon aft(prenominal) this release, the home water filters were introduced at an extremely successful deem into many less developed countries (LDCs). The low level of water quality in many LDCs caused Blair to develop a water purifier to add to their line, which they named Delight. At this point in the case, Blair is further dabbling in the LDC market, not possessing a strong presence in any particular LDC. The company is investigating the possibility of go in into the Indian market for home purification devices. Initial look for has produced favorable results, but final recommendations for market initiation and entry strategies would need to take many factors into account. The first area of investigating is in the current rules of water purification that are employ in India.

About 50% of households are practicing the traditional method of boiling water, allowing it to cool and then transferring it to containers for storage. Households that practice this method a good deal view it as being more effective than any product on the market, while also being dirt cheap and engrained into their tradition. The disadvantages of the boiling method include the flat taste that the water gains after the boiling process, the lack of ease and large measuring rod of time entailed and the inability to remove physical impurities or painful odors. 40% of the target market uses mechanical devices to purify their water. 20% of this group uses the candle filter method. Candle filters perform their do very slowly and require constant maintenance to ensure... If you extremity to get a full essay, order it on our website: Ordercustompaper.com

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