Ben and Jerry

Strategic Analysis of Ben and Jerrys Homeade Inc. INTRODUCTION Ben & Jerrys is an innovative leader in the super pension spyglass cream industry. The company blends a commitment to provide in all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. grocery store DESCRIPTION Ben & Jerrys operates in the highly competitive super subsidy ice cream, frozen yogurt and sorbet business. Super premium ice cream is generally characterized by a greater richness and density than other kinds of ice cream and commands a relatively higher price. The companys two prime competitors include Haagen-Dazs (a member of the Ice Cream Partners organization) and Dreyers epicurean Ice Cream Company. Other significant competitors include kempt Choice, Nestle and Starbucks. FIRM DESCRIPTION Ben & Jerrys Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. The company is at one time a leading ice cream manufacturing company know worldwide for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream.

Manufacturing of all Ben & Jerrys frozen dessert products occurs in the companys three plants located in Vermont. The company distributes ice cream, scurvy fat ice cream, frozen yogurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerrys scoop shops, restaurants and other venues. Outside of Vermont, the products ar distributed primarily through Dreyers and other independent regional ice cream distributors. THE MISSION STATEMENT Ben & Jerrys adopted a three-part mission recital formalizing the companys business philosophy. accord to the companys home page (www.benjerry.com), the mission statement is as... If you want to get a full essay, order it on our website: Ordercustompaper.com

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