Hard Rock Case

All shank restaurants have struggled; many have failed. The herculean shake up Café, the daddy of them all, looks to the Web to help turn the quantity around. By Ben Worthen ________________________________________ Reader ROI Discover how IT can help scram a nontechnical business See how the unvoiced inclination Café converts Web surfers to restaurant patrons Find out how this restaurant kitchen stove uses the Web to capture demographic data about diners ________________________________________ The IT segment was the most hated organization in the company. -CIO RON WARD there ISNT MUCH OF A WAIT at the Orlando Hard wave Café, even though its right outside of the ever-crowded Universal Studios theme park. The music is loud as you await your vegetable fajitas or burger. Chuck Berry memorabilia shares a wall with Johnny rotted and the Backstreet Boys. In the early 80s, customers used to party at the Hard Rock Café with the likes of John Belushi and the Ramones. It was the hippest place on the planet. But this night its celebrity-free. Similarly, no celebrities are in evidence down the driveway at the Hard Rocks Orlando headquarters. Just bell-bottoms faded by Elvis, John Lennons jacket and a Lenny Kravitz guitar.

Certainly replete to interest most music fans, but the company demand to do more than warehouse celebrity castoffs to regain its flame in todays market. Over the past two decades, an armament of theme restaurant imitators like Planet Hollywood has sprung up, place to copy the Hard Rocks every move. The Hard Rockâ€"the original theme restaurant, which first opened in capital of the United Kingdom 30 years agoâ€"will consider its spick-and-span branding program a success if its known as an exciting music place. Right now, even that may be a stretch, judging by the sedate dinner gibe in Orlando, but its the expressed goal of CIO Ron Ward and chief financial officer Scott Little. And the pair believes that information technology will help the drawing string recover its edge. FOR THOSE ABOUT TO ROCK At the end of 1998,... If you privation to get a full essay, order it on our website: Ordercustompaper.com

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