Coach further states that integrity is their way of life. "Our success is rooted in uncompromising devotion to honesty and fairness wherever our people, our firm and our community are concerned. We stand behind our products, staking our name and reputation on everything we make" (Coach). They believe innovative drives their winning performance, adding, "We usually challenge ourselves being the quite we can in each aspect of our business. We strive to be a nimble and flexible corporation committed to increasing consumer and shareholder value." Coach realizes that their success depends on collaboration and state.
Coach has recently managed to break into the Japanese market and is enjoying great success there, mostly because they are able to reduce their costs by utilizing low-cost suppliers and acquiring their products and solutions created in Chinese plants exactly where Coach trains and supervises workers to maintain their high frequent of top quality (Kageyama). Coach is often a business which maintains high standards of goods and its popularity for top quality had made it a leading American leather solutions producer. It maintains high standards of corporate behavior at a time when quite a few companies sacrifice integrity for profits.
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